'You need to speak up with your own voice'

Scandinavian Man Issue 3 feat. Rasmus Storm.

'I can’t imagine living a life without working. Working is my life. Living life is my passion.'
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Rasmus Storm, 50 years old, owns the fashion con- cept store Storm in Copenhagen together with his wife Line. They share two kids who today also are involved in the business. ”Storm is a family business, so I hope it will stay in the family forever.” It’s almost 25 years ago since they opened Storm at Nørrebro in Copen- hagen. The store has been located in the city centre since 2001. Rasmus is autodidact and self-learned in everything he knows about running a store.