The Roger Centre Court

Based in Zurich, nine-year-old Onhas taken the athletic footwear market by storm. Elite athletes are winning Olympic and World Championship medals in the innovation from Switzerland. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its unique patented “Cloud” technology.

As a result, On is attracting the fastest-growing global fan commu-nity and has joined the ranks of the leading brands in the US, Europe and Japan.«I’ve been a fan of On and its products for a while, but after talking to the founders I realized we have a lot more in common than just our Swiss roots,» says Federer. «I’m excited to be part of the On team and to work on the future of a next-generation global sports brand.» Federer revealed that the first new products he is working on will be finished and released in 2020.