Selahatin 1st Collection


Contemporary toothpaste brand, Selahatin is a blend of Nordic aesthetics and oriental spices. The name Selahatin originates from the founder, Kristoffer Vural’s grandfather’s name, and represents the mixture of Eastern and Western cultures.

Selahatin’s goal is to make everyday routines more elevated. Fusing classic spices with refreshening aromas, such as cinnamon, orange, and peppermint, makes brushing your teeth more exciting experience.

The first collection of toothpaste includes whitening toothpastes. Amorist, Escapist, and Hypnotist. All of the toothpastes are developed as a collaboration with Switzerland’s leading oral care company. In addition to the whitening agents, the formulas contain fluoride and antioxidants.