Reebok x Beams
Reebok Classic has partnered with revered lifestyle store Beams, releasing a capsule collection that celebrates the timeless NPC UK style and the brand’s longstanding and storied history on the courts. Since the 70s, Beams has been the leading lifestyle store in Japan, with a menswear offering that includes relaxed yet sophisticated designs that pay homage to traditional American and sports styles. For Spring/Summer, Reebok Classic and Beams are uniting to pay respect to English sportsmanship, where traditional American sports traces its roots. Taking inspiration from Reebok Classic’s court heritage and combing it with Beams’ aesthetic, the collection takes traditional tennis designs and updates them with elevated materials and contemporary execution.