Puma x XO - A collaboration between Puma and The Weeknd has resulted in his first signature sneaker, the Parallel: a high top sneaker inspired by traditional military boots.
When asked who he would like to see wearing the sneaker The Weeknd answers “To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it."