PUMA x Han Kj¯benhavn
PUMA AND HAN KJØBENHAVN REUNITE FOR SPRING/SUMMER 2018.
Global Sports Brand PUMA and Danish luxe streetwear brand, Han Kjøbenhavn, reunite for Spring-Summer ’18 with a new look for the Scandinavian-inspired collaboration. Under the direction of founder and creative director Jannik Davidsen, the all-new PUMA x HAN KJØBENHAVN collection takes on a new deconstructed corporate identity featuring pin stripes and photocopy inspired graphics.
Founded in May 2008 on the streets of Copenhagen, Denmark, Han Kjøbenhavn centres around the foundations of Scandanavian, and more specifically, Danish design. Simple shapes and always functional, like the streetwear brand itself, the PUMA x HAN KJØBENHAVN SS’18 collection draws design cues from Danish culture, Vintage Workwear and Newspaper archives combined with a deconstructed, raw take on Scandinavian Style.
PUMA and Han Kjøbenhavn placed the focus on evolving both PUMA Archive silhouettes as well as progressive new styles, seamlessly fusing comfort, functionality and high-end fashion. The collection shows off the iconic DISC closure technology for a snug fit and futuristic look.