Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, they have revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam.
RELEASE ON 4TH OF APRIL
Hashem Shakeri
Foreword:
Photographer and filmmaker Hashem Shakeri discovered photography as an adolescent and developed his visual language during a decade of trial and error. In 2010, he claimed photography as a profession, spending extended periods of time in Iran where he has captured his signature body of work on exile and abandonment. An Elegy for the Death of Hamun is one installment of this work, which studies the harsh effects of climate change in Sistan and Baluchestan, a province on the border of Afghanistan and Pakistan. Once a forest with a history of over 5000 years, Shakeri exposes this province as an infertile desert forcing its habitants to migrate for survival. In an eerily calm tone achieved through the pastel hues of his landscapes, Shakeri presents us with a reportage of real life that appears other-wordly and from another time than our own.
Intro:
As the largest province of the country, Sistan and Baluchestan is located southeast of Iran. Once a forest with a history of over 5000 years, it was a plentiful source of crops in the country. Now, the province is facing rapid climate change which has turned this vast region into an infertile desert. Drought, unemployment and hopelessness for the future of this land have made over one-fourth of the population migrate in recent years.
Lake Hamun is connected to the Helmand River which stems from Afghanistan, whose government has built four extensive dams in upstream Helmand preventing the water from reaching Iran. Consequently, any fluctuation in the water level now causes problems for the whole system.
Today there is nothing left of the Lake except for cracked, barren Earth with dried reeds that catch fire easily under hot sunlight. The reeds were once a main source for feeding livestock but they were also used to make traditional boats called Totens for sailing to central cities in the province. People made their living by fishing, farming and animal husbandry in this region and their lives were totally dependent on Lake Hamun. With Hamun dying, the great diversity in wildlife and vegetation has virtually vanished.
Currently, about 1600 villages in the province lack healthy drinking water and are periodically visited by water tankers. Sistan is now regarded as the land of forgotten and exhausted people. It is the land of people whose voices have not been heard. They have become silent with little hope, and they are trying hopelessly in the dried and silent wilderness to revive their villages and cities.
Foreword and curation by Elke Numeyer-Windshuttle Intro by Hashem Shakeri.
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"The lines between sports and e-sports are slowly disintegrating. Being a good gamer also means being in good shape, both mentally and physically. This collaboration balances athletic gear and our signature loungewear, as we want to find the balance between active sports and gaming."
— Malkit Singh, CEO of 7 DAYS Active.
This capsule unites the worlds of active sport and gaming. Each piece's style takes inspiration from PlayStation's iconic shapes and colors. The blend of active gear and loungewear encourages a healthy mindset through individual expression and creative styling.
This collection sees unique pairing and a range of dynamic pieces. 7DA's signature organic cotton fleece is the basis of the Monday sweat set. Its brushed diagonal knit drapes to the body for ample comfort. The Running jacket and Sprinter shorts balance bold colorblocking and co-branded prints with ergonomic design. The Endurance shorts and Champion shorts complement each other and offer enhanced comfort and flexibility. In addition to long sleeve and short sleeve t-shirts, rounding out the collection are an oversized bomber and a classic baseball cap.
The collection will be available for purchase in-store and online on the 8th of October at 12pm.
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NITH products are deeply rooted in slow fashion principles and values, where the inherent love, genesis and presence of the design are essential for durable and quality conscious products. NITH believes that clothes have meaning, well thought out and historically linked or focused around slowness. Every style has greater existence, justification and thus creates better, present, robust and reflected sustainable products.
All knit designs are based on well-known techniques and seek to challenge and break with the classic way of thinking knit by experimenting with innovative and intricate material compositions, colors and a well thought out tactile experience.
NITH works from a recycle dead stock approach and only uses the residual lots and surplus materials of yarn from major yarn suppliers and yarn producers, both in Denmark and the rest of Europe.
Photos by Oliver Knauer
Explore the entire selection of NiTH products online or in store.
stormfashion.dk
stormfashion.dk
In connection with the release of Billie Eilish's long awaited album 'Happier Than Ever' we hosted a pop-up event on Friday 30th of July.
To buy the exclusive merch click here!
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Finland and Japan have a unique history when it comes to running. Back in the 50s and 60s, the Finns were some of the few foreign athletes to travel and compete at the Fukuoka Marathon. A shared appreciation for distance running became the foundation for a long-lasting friendship.
With the biggest global sports event happening in Tokyo this summer, it felt like the perfect time to celebrate this special friendship between the two nations.
Karhu chose to tell this story through our iconic 1960s running silhouette, the Karhu Trampas, deemed by one of the greatest distance running coaches of all times, Sir Arthur Lydiard, as “the best training shoe in the world”.
The “Friendship” Pack inspired by the national colours of Japan and Finland consists of the Trampas in two versions. The M-logo Trampas, the Japan version, features a white grained leather upper and red suede M-logo design, while the Finland version features a blue suede upper and a white grained leather support stripe. Both shoes are decorated with a debossed and gold printed Karhu wordmark, used initially on our footwear in the 50s and 60s. To set the pack apart, both pairs come with free matching Made in Italy socks.
Release on 30th of July
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Sacai introduces its RTW collection with contemporary artist KAWS. The collaboration marks the long-held mutual admiration and friendship between founder and designer Chitose Abe and KAWS.
The concept of the collection is to reflect the original artwork and color palette of KAWS art into Sacai pieces as “wearable art”. The collection features multi-color and camouflage, iconic color pattern created by KAWS for both men’s and women’s wear as well as for unisex items such as t-shirts and hoodies.
Available both online and in store!
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Global sports brand PUMA surprises with a new capsule collection in partnership with the founder and Creative Director of R H U D E, Rhuigi Villaseñor. This new drop features his take on one of PUMA’s favorite classics, the Suede.
With its timeless design, the Suede has captivated millions of people throughout the years, now, Rhuigi Villaseñor took on the task to give his own spin to this beloved classic. The drop is also comprised by a curated selection of apparel pieces, including elevated track suits, long and short sleeve tees, shorts, and a top—all designs include a washed look in neutral colors and Rhuigi’s signature aesthetic incorporated throughout.
The upper of the Puma x Rhuigi Suede Lo is constructed with premium leather and suede with a contrasting green formstip, the heel features a faux crocodile leather tap in plum, a co-branded tongue tag, and two pairs of tonal fat laces.
Photos by Oliver Knauer
Model: Jonas Homsuwan
Explore the capsule online or in store!
stormfashion.dk
stormfashion.dk
Save the date - Friday 7th of May
In collaboration with Plethora magazine we are hosting an exhibition by Julien Colombier and Ludovilk Myers - original works, book signing, new print series and exclusive clothing collabs.
We are looking forward to see you at Storm!
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INTRODUCING REESE COOPER
A multi-disciplined artist, Reese Cooper is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story - some fact, some fiction - woven together through powerful imagery and messaging all underpinned by precision detail.
Since launching the first full menswear collection for Autumn/Winter 2018 in Paris, each season reflects a “chapter” in the brand’s journey. Womenswear debuted in Spring/Summer 20. Both menswear and womenswear draw from the brand’s core inspirations—vintage Americana fused with the great outdoors.
SS21 is now available both online and in store.
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