PUMA CELL Endura ìPatent 98î

Global sports brand PUMA revives the 90's visible running technology with the launch of CELL Endura “Patent 98”. Celebrating the track OG's 20th anniversary, the latest addition to the CELL range is enhanced with patent leather details.


The CELL Endura was PUMA's pinnacle model in the CELL range. First Introduced in 1998, the CELL Technology provided stable cushioning with blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed PUMA to engineer sneakers that solved for a variety of running needs.

This season, the chunky and bold sneakers return in a new context to redefine streetstyle across broadways and runways. Improved purely with new production techniques, it combines the original tooling with revolutionary CELL technology fitted on the midsole. Elevated with digital stitching, the mesh upper is built with suede and glossy patent leather overlays. Launching in PUMA White - Surf The Web colorway, the sneakers feature also an embroidered OG CELL PUMA branding on the heel.