POLO RALPH LAUREN SNOW BEACH
Commemorating the 25th anniversary of his groundbreaking Snowboarding collection from 1993—which marked the introduction of the now-iconic SNOW BEACH graphic—Ralph Lauren introduces the Limited Edition Polo Snow Beach Collections. Comprised of both reissued and reimagined styles inspired by the original collection, the limited-edition collections will deliver in a two-part series: a Color capsule launching on JAN 25, and a Black & White capsule launching on FEB 1.
The Snow Beach collection debuted in 1993, helping to define the aesthetic of the era. For this 25th anniversary limited-edition capsule, select pieces have been re-issued to pay tribute to the originals.Delving into Ralph Lauren’s vast archive of iconic menswear styles, the Snow Beach collections follow the success of the recently released Stadium collection and the Limited Edition Polo Shirt programs.
The original collection was inspired by the energy and attitude of early 1990s snowboarding culture and was defined by an eclectic mix of color-blocked and graphic technical pieces. With their bold colors and signature graphics, these outdoor-inspired styles introduced a new aesthetic to the World of Polo, and they went on to become highly sought-after collector’s items. The reissued and reinterpreted capsules pay tribute to these iconic pieces, while engaging with today’s consumer in an authentic, fresh, and relevant way.