Paris is a brand, Paris Nord is a new one. Paris Nord is a playground, a space of creativity that you can explore and wear right now. Paris Nord conceives its clothing collections - images, copy and everything else - as a real visual interpretation of the place where we live. Therefore we can undoubtedly say that Paris Nord is much more than a simple district. Paris Nord is raw, funny, satirical, provocative, young, militant, multicultural and multi-form: the anti Rive Gauche, the real Paris. "Fuckin Tourist" is inspired by common tourists' mix-ups. The brand jokes about the confusions made between monuments and cities with "postcard" aesthetics.