Congratulations to Doublet’s Masayuki Ino, who yesterday night took home the prestigious LVMH award for Young Designers, along with a year mentorship and the prize money, amounting to a cozy 300 000€.


Delphine Arnault, executive vice president of Louis Vuitton and the founder of the prize, offers her take: “The true originality of his universe feels akin to what Issey Miyake was doing in the eighties,” “When you look at how far Marine Serre [last year’s winner, ed] has come in the past year, it’s really gratifying to see a new vision and energy come to life. We’re looking forward to helping him develop internationally.”

The Japanese designer was competing on the shortlist with none other than creators like Samuel Ross from A-Cold-Wall*, the American duo of Eckhaus Latta, Matthew Adams Dolan and Rok Hwang, the latter who got to take home the special prize for his womenswear label, Rokh.
He impressed the jury not only with his passion but his ingenious and unique approach of clothing and packaging through an experimental vision, most remarkably embodied by a key moment of his presentation: noodle cups containing compressed t-shirts, that expanded when soaked in water.

For those who thought streetwear was at its peak after Virgil Abloh's appointment to Louis Vuitton, the French mega-holding signals it plans to continue and usher the way into a new vision of luxury and fashion.