"The lines between sports and e-sports are slowly disintegrating. Being a good gamer also means being in good shape, both mentally and physically. This collaboration balances athletic gear and our signature loungewear, as we want to find the balance between active sports and gaming."
— Malkit Singh, CEO of 7 DAYS Active.
This capsule unites the worlds of active sport and gaming. Each piece's style takes inspiration from PlayStation's iconic shapes and colors. The blend of active gear and loungewear encourages a healthy mindset through individual expression and creative styling.
This collection sees unique pairing and a range of dynamic pieces. 7DA's signature organic cotton fleece is the basis of the Monday sweat set. Its brushed diagonal knit drapes to the body for ample comfort. The Running jacket and Sprinter shorts balance bold colorblocking and co-branded prints with ergonomic design. The Endurance shorts and Champion shorts complement each other and offer enhanced comfort and flexibility. In addition to long sleeve and short sleeve t-shirts, rounding out the collection are an oversized bomber and a classic baseball cap.
The collection will be available for purchase in-store and online on the 8th of October at 12pm.
NITH was started in order to offer an alternative and colorful way of making fashion. The mission is to create and share the joy of sustainable design that contributes to looking after our future generations by designs, holding multiple fashion seasons for all types.
NITH products are deeply rooted in slow fashion principles and values, where the inherent love, genesis and presence of the design are essential for durable and quality conscious products. NITH believes that clothes have meaning, well thought out and historically linked or focused around slowness. Every style has greater existence, justification and thus creates better, present, robust and reflected sustainable products.
All knit designs are based on well-known techniques and seek to challenge and break with the classic way of thinking knit by experimenting with innovative and intricate material compositions, colors and a well thought out tactile experience.
NITH works from a recycle dead stock approach and only uses the residual lots and surplus materials of yarn from major yarn suppliers and yarn producers, both in Denmark and the rest of Europe.
Photos by Oliver Knauer
Explore the entire selection of NiTH products online or in store.
LIMITED EDITION CAPSULE, MADE EXLUSIVELY FOR STORM
Neuw is a young and entrepreneurial brand for modern creative consumers. Innovative, rebellious, metropolitan and multicultural. It is a brand inspired by contemporary music and art: ”the creatives whoinfluence the influencers”.
Every season Neuw collaborates with contemporary artists from around the worldfor their ‘Artist In Residence' series. This season they have worked with Londonbased, abstract expressionist painter, Magnus Reid.
Photos by Oliver Knauer
Model Anemone Sejr
The collection is now available both online and in store.
Finland and Japan have a unique history when it comes to running. Back in the 50s and 60s, the Finns were some of the few foreign athletes to travel and compete at the Fukuoka Marathon. A shared appreciation for distance running became the foundation for a long-lasting friendship.
With the biggest global sports event happening in Tokyo this summer, it felt like the perfect time to celebrate this special friendship between the two nations.
Karhu chose to tell this story through our iconic 1960s running silhouette, the Karhu Trampas, deemed by one of the greatest distance running coaches of all times, Sir Arthur Lydiard, as “the best training shoe in the world”.
The “Friendship” Pack inspired by the national colours of Japan and Finland consists of the Trampas in two versions. The M-logo Trampas, the Japan version, features a white grained leather upper and red suede M-logo design, while the Finland version features a blue suede upper and a white grained leather support stripe. Both shoes are decorated with a debossed and gold printed Karhu wordmark, used initially on our footwear in the 50s and 60s. To set the pack apart, both pairs come with free matching Made in Italy socks.
Sacai introduces its RTW collection with contemporary artist KAWS. The collaboration marks the long-held mutual admiration and friendship between founder and designer Chitose Abe and KAWS.
The concept of the collection is to reflect the original artwork and color palette of KAWS art into Sacai pieces as “wearable art”. The collection features multi-color and camouflage, iconic color pattern created by KAWS for both men’s and women’s wear as well as for unisex items such as t-shirts and hoodies.
Global sports brand PUMA surprises with a new capsule collection in partnership with the founder and Creative Director of R H U D E, Rhuigi Villaseñor. This new drop features his take on one of PUMA’s favorite classics, the Suede.
With its timeless design, the Suede has captivated millions of people throughout the years, now, Rhuigi Villaseñor took on the task to give his own spin to this beloved classic. The drop is also comprised by a curated selection of apparel pieces, including elevated track suits, long and short sleeve tees, shorts, and a top—all designs include a washed look in neutral colors and Rhuigi’s signature aesthetic incorporated throughout.
The upper of the Puma x Rhuigi Suede Lo is constructed with premium leather and suede with a contrasting green formstip, the heel features a faux crocodile leather tap in plum, a co-branded tongue tag, and two pairs of tonal fat laces.
A multi-disciplined artist, Reese Cooper is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story - some fact, some fiction - woven together through powerful imagery and messaging all underpinned by precision detail.
Since launching the first full menswear collection for Autumn/Winter 2018 in Paris, each season reflects a “chapter” in the brand’s journey. Womenswear debuted in Spring/Summer 20. Both menswear and womenswear draw from the brand’s core inspirations—vintage Americana fused with the great outdoors.
D.S. & Durga is a Brooklyn-based niche house steeped in the romance of Americana and the beauty of atmospheric olfaction. Founded in 2007 by David (DS) and Kavi (Durga) Moltz, making small batches of scented products for friends and family. D.S. & Durga sources their ingredients from all over, cherry picking the best of this and the most useful of that. The art of perfume is more about how you use your items, not just their quality. Off-notes, unexpected combinations, and novel constructions are the core of ther aromatic vision.
David is really a perfumer. He taught himself how to make perfume by immersing himself in all things fragrant. He is passionate about translating musical and literary spaces into scent. Each fragrance is conceived and constructed by D.S with no middleman or interpretation from an outside perfumer.
Durga designs everything. She approaches her work like an architect. Thinking in angles, light and texture.
Everything is made in the belly of the best. NYC has shaped their lives and their vision of the world. It's in their DNA
Inspired by Helly Hansen’s vast history of creating performance-driven & professional-grade gear, HH-118389225 code name “archive” is the embodiment of this rich past. Reworked into premium capsule collections, each range takes individual cues from historic product lines, specific details or moments in the brand’s timeline.
SS21/“211” draws inspiration from Helly Hansen’s one hundred and forty year history in technical sailing apparel, creating life vests for a myriad of situations and environments. In particular the brand’s "SAILSAFE INFLATABLE RACE" & “RIDER” life vests anchor the capsule collection’s highly detailed range of outerwear. Both life jackets are tested and developed in the most demanding conditions and are certified to (International Organization for Standardization) ISO 12402-3 & ISO 12402-5. Making them the professional-grade sailors protection of choice.
Taking iterations of the innovative technologies that went into each product, SS21 embraces the vests visual aesthetics but also utilises their professional-grade fabrications. Details such as 3 layer shell technology, ultrasonic taped seams, 3M reflective detailing, concealed spray-hoods, attention whistles and interchangeable utility bags that attach to multiple key styles. While the basics within the range feature their own detachable chest bags and concealed pockets.
The Helly Hansen HH-118389225-211 collection is now sold out!