Introducing Noon Goons
"YOUTH AGAINST ESTABLISHEMENT"
Noon Goons is the Californian -born and bred- label quietly taking over the ruling class, will it be in fashion or world order.
Genuine to its skate and surf roots (a noon goon is a group of tourists that shows up and crowds a beach at noon, when the real surfers have already gone about their day), the LA label also heavily displays its punk attitude, allowing it to seep into the designs, and serving as ultimate moral compass not to wander away from authenticity.
photo credit: Gogy Esparza