STORM EXCLUSIVE: The G-Star RAW innovation lab, led by Aitor Throup, deconstructs denim to its purest form for its third capsule for men and its very first women’s collection.


Endeavoring to redefine the meaning of RAW by deconstructing denim to its purest form, the third collection of Raw Research presents new innovations in denim construction, silhouette and shape, all underscored by an undyed, unwashed and untreated raw denim. This approach is applied in equal measure across both the men’s and women’s collections, each collection featuring 10 pieces presented in undyed calico denim. In addition, the same collection goes through a process of hand dyeing where the indigo is added to the raw garments, resulting in an organically irregular visual effect. In an effort to challenge the convention of what defines ‘denim‘, the G-Star innovation lab separated, analyzed, and utilized the core elements of denim - the raw fabric and the indigo dye - in new and experimental ways.

For the brand’s third Raw Research collection G-Star also celebrated a first: the debut Raw Research women’s collection, and Throup’s first ever collective work of womenswear. The first dedicated women’s styles reflect the overall design philosophy of Raw Research III, and the resulting pieces seamlessly blend minimalism and functionality, without compromising femininity. For both the men’s and women’s collections the brand’s in-house innovation laboratory follows the same design approach – pushing the boundaries of product design through a process of exploration, curiosity and experimentation.