FENTY x PUMA SS17 collection


"These are clothes that Marie Antoinette might wear in a parallel universe, where state-of-the-art gyms and whale-boned corsets lived side by side." So there you have it. Street regal.

So, what is Rihanna up to now? She's surely taking her role at PUMA to a new level, cooking up some aromatic blends with these new street regal styles. The Spring ’17 FENTYxPUMA collection merges sport silhouettes with the romance and grandeur of 18th century France, and it is not going down quietly.

Rihanna, with PUMA's support, brings on her personal touch and creativity to the athletic world collaborating with PUMA to design and customize classic PUMA styles as well as to create new styles.