Soft Gallery is introducing the pre-fall capsule collection made in collaboration with the London-based illustrator, Felicity Marshall. A gender-neutral capsule that conveys Far East symbols and beyond, in anticipation to OPTIMISM, the AW18 collection.


"Given the Oriental inspiration and the overall optimistic theme of the AW18 collection, it was only natural for us to think of Felicity. We hoped this could be interesting for her too, and we are over-the-top that she has accepted to work with us on this project.” says Barbara Hvidt, co-founder of the brand.

For this special collaboration with Soft Gallery, Felicity has mainly drawn her inspiration from the Far East culture. In her own, bespoke way, she is re-creating oriental symbols and combines them with non-oriental elements in an abstract, yet perfect symbiosis of colors, lines and shapes. Impossible turned possible - the collection conveys an abundance of optimism and free vivid spirit.

“I feel the four amazing artworks Felicity has created for Soft Gallery have both a classic and modern feel. I love the way she takes classic oriental motives to a new level with a Memphis style twist. The color palette of lemon yellow, teal, lilac and soft pink alongside with the primary colors are refreshing and cheerful.” says Barbara.

Felicity Marshall’s illustrations are printed on t-shirts, sweaters and tote bags. The collection differs from the traditional Soft Gallery size and runs on sizes 4, 6, 8, 10, 12 & 14y.

The capsule will be exclusively launched on the 6th of June online and in store with Storm.

Soft Gallery (see more)

Soft Gallery was established in Copenhagen in 2007 Tine Holt Møller and Barbara Hvidt, striving to bring the art to the eye level of kids and pass on wonderful and inspiring stories. A gallery of art on soft canvas brought to life by artists from all over the world.

Felicity Marshall (see more)

With radiant colors, bold blends, exquisite contours and shapes and great attention to detail, Felicity started as print design intern for Alexander McQueen. She has now worked for reknown Fashion and Publishing houses, among them Liberty London, The New York Times, Frieze Art Fair, Asos and many more.