Fall 18 Billionaire Boys Club
Billionaire Boys Club, founded by Pharrell Williams, is a globally recognized clothing and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. As the company has morphed to continually lead and define fashion, its aspirational motto highlights a brand perpetually focused more on an embrace of originality and self than the direct financial realities of its name: "Wealth is of the heart and mind, not the pocket."
‘The Vikings’ are this season’s focus, creating a hybrid collection of futuristic, collegiate sportswear. Leaning on the heritage of the ‘Vikings’, both in the pioneering expeditions of its eponym and NASA’s ‘Viking Project’ of the 1970’s – in which the U.S. successfully landed spacecraft safely on Mars and transmitted images to Earth – the name plays on BBC’s fascination with space missions and the exploration of the unknown.
The collection also features crewnecks and t-shirts with nostalgic patches with the mantra "A shrinkring globe in an expanding universe" in a collegial sportswear style.