Concrete by Comme Des Garcons Perfums
In a world where concrete is ubiquitous, the mundane fabric of urban cityscapes, now it is given disparate context: the uniquely refined realm of perfumery. Here, the prosaic is treated as precious; stereotypes subverted.
A versatile material finds an unpredictable form. An exploration of destruction, construction and creation, Concrete is a fragrance where material preconceptions are deftly demolished, paving the way for something new.
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The fragrance is contained within a shell of concrete and glass, hand-finished and held within a pocket of bubble-wrap. No longer does concrete create hegemony: here, each vessel is uniquely formed. Irregularity is celebrated.
Abstracted from its monolithic framework, this material has a startling impact; it commands fresh interpretation, invites new impressions. An investigation into subjectivity and context, here archetypes of beauty and conventions of luxury are wholly dissembled by Comme des Garçons.