Adish SS19

Israel meets Palestine in 'Area A' and IN STORE NOW
Adish, ethical streetwear label originally from Israel, is not about fashion only, but also belief that fashion can be an effective medium for social change. Designers of the brand Amit Luzon and Eyal Eliyahu have no formal education in the fashion industry, it’s the motivation to raise awareness of the Israeli-Palestinian co-operation what brought them to create such a project.

Launching their second collection titled ‘Area A’ they are bringing comfortable sportswear styles inspired by heroes of the brand’s production process - taxi drivers. As the clothes are produced both in Israel and Palestine one of the biggest challenges is transportation. The designers are not able to visit their embroidery factories in West Bank because of the borders, therefore they have to entirely rely on taxi drivers. With each piece of clothes comes the olive tree beads - the ones from the taxi drivers seats - the sign of communication.

The collection features hoodies, crewnecks, sweatpants and denim pieces, all with hand-sewn embroideries.