adidas Originals Never Made collection

Introducing Never Made, a revolutionary footwear concept inspired by the past, designed for the future. Past icons from the adidas archive are reimagined, as their soles are swapped with the brand’s most innovative toolings. Featuring eight distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Inspired by internal design workshops, which see the brand’s designers explore unexpected combinations, the collection is a manifestation of ideas into reality.

Tapping into three key decades of adidas archival design - the 70’s, 80’s, and 90’s – the Never Made collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.

Instantly recognizable 70’s aesthetics are reimagined through the Line of Descent series, which sees the COUNTRYxKAMANDA merges aggressive all-terrain-inspired detailing from two eras.

Looking to one of the brand’s modern day icons, the genealogy of NMD series revisits three key sources of inspiration from the 80’s, placing the silhouettes atop NMD_R1 tooling to create the MICROPACERxR1.

Turning to one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series sees two iconic footwear concepts, Feet You Wear and EQT, brought firmly into the future - reimagined atop BOOST tooling to create the ZX930xEQT.