According to Matthew Williams, founder and creative director, 1017 ALYX 9SM stands for a metropolitan and industrial sensibility that is never dry or cold. Function and comfort, which are mandatory for both 1017 ALYX 9SM and Moncler, define a modern line up of modular outerwear. Puffers, padded parkas, featherweight parka windbreakers, sleeveless vests and bonded leather pieces are mixed with functional base layers and hi-impact accessories such as chain belts with hooks, hooded backpacks and neoprene boots with rubber soles. The color palette is suitably metropolitan: dominantly black, grey and white with outbursts of orange and red.