The New Traditional

BESIDE is one of the world’s most forward-thinking media brands on a mission to bridge the gap between humans and nature. Cofounded by creatives Jean-Daniel Petit and Eliane Cadieux, BESIDE has grown–in only a few years–from a printed magazine into a media brand encompassing an online platform, workshops, a festival as well as a cabins project at the crossroads of nature and culture.

BESIDE draw on their unique perspective to bring more than 36 of the world’s most iconic craftspeople into the spotlight. We learn how these traditions are being revived, sustained, and adapted by a new generation that wants to lead a more meaningful and sustainable life.

Divided into three sections–people, rituals, and objects–THE NEW TRADITIONAL focuses on the people reviving the traditions that bring us closer to nature and to one another. We meet Whang-od Oggay, the most authentic tattoo artist in the world, the Japanese lacquerware maker Takeo Kudo, and globe maker Peter Bellerby. The profiles also feature the designer of the PET lamp, Alvaro Catalán de Ocón, and Jim Denevan who brought the table to the farm. As Catherine Métayer, BESIDE's Editor-in-Chief, writes in her introduction, “From Kenya to Korea, from Iceland to Canada, realities and traditions are strikingly different. But practitioners share a common yearning, a common ground. They are part of a movement for a 'new traditional'.”

 Specifications - Hardcover. 272 pages. Measurement: 21 × 26 cm