Interview Simon Rasmussen

We talked to the sytlist Simon Rasmussen about life, music and his new collaboration with KangaROOS. How would you describe the KangaROOS by Simon Rasmussen for Storm capsule collection in one sentence? Good guys wear black, bad guys wear white. What was your biggest source of inspiration for the design and campaign? I looked into the history of KangaROOS - and my main inspiration is a picture of legendary American football player Walter Payton posing in front of his new Lamborghini back in 1985. (See image gallery) The Lamborghini was given to Walter Payton by KangaROOS. Why did you ask art photographer Asger Carlsen to shoot the campaign? I have been a big fan of Asger´s work since I bought his book Wrong in 2010. And I wanted to do something cliché for the capsule collection but with a different outcome. So I asked Asger if he wanted to shoot this naked girl and a black dude in a leather track suit in front of a Lamborghini and luckily he said yes! Top 3 songs at the moment? Jay Z - fuckmewithmeyouknowIgotit. Kanye West - I am a God. Chief Kieef - Chefin Keef. Portrait image shot by Kim Reenberg