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Billboard Sup is a London-Copenhagen based brand. Born on the Thames, it was created because there was nothing that could really cope with the challenges that paddling though London poses. The strong tide the big waves and all the safety issues associated with it.
Through innovative designs, collaborations and sourcing of new materials, the brand strives to bring out products that define and brings a modern edge and superior quality to stand up paddling. The products are being developed with the long-term usage and durability in mind, that is specifically demanded by professional explorers and many endurance athletes. Billboard is an urban expedition paddleboard brand, with a proven capability to go anywhere – and back.
The Carbon Kit features everything you need to get on the water: Billboard H4 Paddleboard, Carbon Paddle CP-1, Carbon Fin CF-1, Sup Leash SL-1, High Pressure Pump HP-1, Board Travel Bag, Paddle Bag, Pump Bag, Tool Kit.
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Yohji Yamamoto and adidas presents another collection of Y-3 footwear for spring/summer 2018. Continuing to push boundaries, Yohji Yamamoto's collection once again reinvents the category of fashion sportswear. As Yohji has stated “Y-3 has been the Uniform of the Street since 2003.”
First presented at Paris Fashion Week a new model is introduced; the Saikou, a sneaker featuring a flexible sock-like knit upper with co-branded detailing.
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Three fragrances from Comme Des Garcons parfums: Red Play, Green Play and Black Play. Red Play. Available in 100ml EDT iconic bottles.
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Black Play is peppery with black pepper and atmospheric with incense and tree moss. Notes of black pepper, pepperwood, red pepper, violet, thyme, black tea, birch tar and incense.
Red Play is based on a red cherry accord and red mandarin ennobled and accentuated by the balsam of Tolu from Peru. Notes of red mandarin, pink peppercorn, safraleine, red cherry accord, geranium, cinnamon, osmanthus, myrrh and balsam of Tolu.
Green Play is based on tinges of mint Nanah: the very fragrant mint from Morocco and shades of the Mastic tree and cedar. Notes of mint nanah, lime, juniper berry - basil, jasmine, vetiver and cedar.
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AMI derives its name from the initials and the last letter of its founder and artistic director, Alexandre Mattiussi. Founded in 2011 in Paris, AMI offers a variety of wardobe staples with classic silhouettes featuring references to the brand's French roots in their collections.
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AMI’s Spring Summer 2018 collection is an ode to Parisian-cool and the vibrant colorful energy of the capital. Silhouettes are relaxed for summer. Easy styles flirt with technical materials and graphic prints.
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Introducing the Astrid Andersen SS18 collection
Danish designer Astrid Andersen has always been known for her ability to push the boundaries when it comes to bringing the influences of nature into fashion, using different patterns and colors to represent her interpretation of finding the balance between the two.
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Natural colors make up a large part of the collection, with light blues and greens dominating each look. The loose fitting garments provide both comfort and a contemporary look.
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PUMA and Diamond Supply Co. have joined forces and created a collection through a shared passion for sport and brought to life through simplicity of design and attention to detail. Diamond Supply Co. began as a skateboard hardware store in the late ‘90s, founded by Nicholas Tershay – under his pseudonym Nick Diamond – out of his San Francisco bedroom.
In their debut collaboration with PUMA, Diamond Supply Co. brings their unique aesthetic and skateboarding credibility to PUMA streetwear, with vintage fabrics, standout color-blocking and signature Diamond colors.
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The godfather of urban vinyl toys, Hong Kong artist Michael Lau, joins PUMA to create a masterpiece to honor the Suede’s 50th anniversary. World-renowned for his collectible designer toy figures and graffiti-style illustrations, Lau takes his bold and brilliant technique to the Suede in a collaboration.
The PUMA x Michael Lau “SAMPLE SUEDE” takes its inspiration from the sample sneakers that brands produce as a model for production or to send to sports icons for final testing. Lau gives the iconic silhouette a protoypical feel by using work-in-progress details like the zig-zag finishing of the fabric sample along the Formstripe, lacing and tongue. To add to the sample concept, “50 Sample Suede Not For You Only For Me” is embossed on the heel of the shoe.
“A lot of the times when I come up with a sneaker design, it’s not going to be for everyone. I rather think of them as products that are for collecting. I guess that because I approach it like artwork,” Lau states.
The Chinese character for “sample” is designed on a sample swatch for the tongue and sockliner. An ‘L’ is on the heel tab of the left kick, an ‘R’ on the right. These imaginative touches make the several shades of gray included in the Suede’s plush upper all the more intricate. The right shoe features lighter grays, the left darker. It’s a mix-matched magnum opus. And the white laces and thick, textured sole frame the work perfectly. The insole is taken from the form that the factory fills out when identifying a sample – with the style name, article number, colourway code and factory code.
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Introducing Woods by Byredo
Byredo presents a new candle inspired by a journey through the forest. Woods embodies the quintessential scent of the forest, diffusing the explosive energy of cedarwood. The aroma of cedar is set off by a note of raspberry, a smoky burst of Tuscan leather, and a shimmer of Ambroxan—all topped with a few petals of white jasmine.
The simple and beautiful smell of woods is the new scented candle from Swedish Byredo. An obsession for woody accords that can be found in many Byredo products and Woods is a new iteration of that smell.
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Woods is the result from the long-lasting obsession of Byredo founder Ben Gorham with the outdoors. Byredo is based in Sweden, where the woods are never very far and are a big part of the Swedish culture and lifestyle.
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adidas Originals and United Arrows and Sons have joined forces and created a special Spring/ Summer 2018 capsule consisting of both apparel and footwear styles. In this new capsule the Japanese brand looks into the adidas archives for inspiration, with classic sportswear apparel reworked and updated.
The branding for the collection is designed by Japanese artist Kosuke Kawamura and each piece is highlighted by a reinterpretation of the two brands’ logos.
The collection consists of t-shirts, jackets and pants and the campaign is modelled by Danish football player Kasper Dolberg.
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Commemorating the 25th anniversary of his groundbreaking Snowboarding collection from 1993—which marked the introduction of the now-iconic SNOW BEACH graphic—Ralph Lauren introduces the Limited Edition Polo Snow Beach Collections. Comprised of both reissued and reimagined styles inspired by the original collection, the limited-edition collections will deliver in a two-part series: a Color capsule launching on JAN 25, and a Black & White capsule launching on FEB 1.
The Snow Beach collection debuted in 1993, helping to define the aesthetic of the era. For this 25th anniversary limited-edition capsule, select pieces have been re-issued to pay tribute to the originals.Delving into Ralph Lauren’s vast archive of iconic menswear styles, the Snow Beach collections follow the success of the recently released Stadium collection and the Limited Edition Polo Shirt programs.
The original collection was inspired by the energy and attitude of early 1990s snowboarding culture and was defined by an eclectic mix of color-blocked and graphic technical pieces. With their bold colors and signature graphics, these outdoor-inspired styles introduced a new aesthetic to the World of Polo, and they went on to become highly sought-after collector’s items. The reissued and reinterpreted capsules pay tribute to these iconic pieces, while engaging with today’s consumer in an authentic, fresh, and relevant way.
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Yohji Yamamoto and adidas presents another collection of Y-3 footwear for spring/summer 2018. Continuing to push boundaries, Yohji Yamamoto's collection once again reinvents the category of fashion sportswear. As Yohji has stated “Y-3 has been the Uniform of the Street since 2003.”
First presented at Paris Fashion Week a new model is introduced; the Kusari, a techy-looking sneaker featuring a side-lacing system with a mesh upper and Boost cushioning.
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How can laughter help to ease pain? What is the world’s oldest joke? Why did the elephant cross the road? In issue 33 The Elephant Magazine speak with artists who are making funny, often using humour to explore life’s dark or bewildering elements. There’s the occasional laugh to be had too, starting with Nathalie Djurberg and Hans Berg’s evil wolf/grandma hybrid featured on the cover.
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This issue features Encounters with the cover artists, as well as Lubaina Himid, Ian Davenport, Anne Collier and Kehinde Wiley, and have two Paper Galleries—one dedicated to the work of celebrated Leviathan creator Shazeed Dawood, the other to young painters who are turning the world on its head.