Name: Editor's choice
Brand: stormfashion.dk
Availability: InStock

CELL Alien OG PUMA

Reliving the 90’s visible running technology boom, Sports brand PUMA is bringing back yet another revolutionary sneaker from the era – the CELL Alien OG. A design that originally paved the way for futuristic sneakers in the world of running now returns as a renewed streetstyle staple.

When PUMA innovated the CELL technology, it was the most durable and resilient cushioning technologies of the day. Launched in 1998, CELL Alien OG was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning. When it first debuted, the silhouette was so revolutionary that even aliens were believed to have descended on earth to own a pair.

Today, over 20 years later, the sneakers have touched down with its original CELL cushioning technology, striking color mix, and super-fresh design. The silhouette remains true to the original colorway for the first launch, with PUMA BLACK-SURF THE WEB-PUMA WHITE and LIME PUNCH on the cell bubble and breathable mesh upper with suede overlays and synthetic leather overlays sits atop an EVA midsole and rubber outsole.

The CELL Alien OG lands in style May 16.

Les Eaux Primordiales

NOW AVAILABLE ONLINE AND IN STORE

‘The Primordial Waters’

Les Eaux Primordiales was founded by Arnaud Poulain, who is 28-years old perfumer from France. He spent several years working in niche perfumery sector with brands Cinquième Sens and Différentes LAtitudes. Mission of this brand is to offer timeless, innovative fragrances that redefine contemporary classics with the use and reinvention of sometimes forgotten olfactory families. The inspiration is deeply linked with his personal interests such as literature, pop culture, fashion, music or contemporary art. The reflection of this fact is that the brand name comes from a Jules Verne’s novel, 20 000 lieues sous les Mers.

Find 8 different fragrances made from the highest quality ingredients in our Storm beauty section and pick your favourite one.

BYREDO

NOW AVAILABLE ONLINE AND IN-STORE!

Adjective: SUNDAZED. To be seduced by the sun in a state of summer bliss. To bask in the freedom of solar worship, a place where time stands still. A mythical undoing of body and mind in a mid-summer’s daydream. The state of total immersion - an addictive experience for sun-chasers everywhere.

In a psychosomatic journey of free love, SUNDAZED catapults through sunny top notes of mandarin and Californian lemon to a bold heart of neroli and Arabian jasmine. Like cotton candy, a cascade of white musk injects this citrus scent with the endorphin rush of sugar on skin. Nostalgia and escapism entwine to channel the warmth of an endless summer.

Notes

Top : mandarin, lemon

Heart : neroli, jasmine sambac

Base : cotton candy, skin musk

SUNDAZED will be available as a classic Eau De Parfum, joining the permanent BYREDO fragrance collection. To experience the full SUNDAZED ritual this summer, discover the limited edition Hair Perfume in airport-ready travel size.

PUMA Ralph Sampson

The Ralph Sampson OG is a reissue of the iconic court silhouette from the 80’s. Celebrating NBA Hall-of-Famer Ralph Sampson’s legacy, the retro sneakers are pulled straight from the archive and relaunched in its original glory as a sport-inspired street style.

A basketball legend from the 80’s, Ralph Sampson played for The Houston Rockets. His incredible height of 7-foot-4 and striking agility allowed him to tower over the rest of the players, elevating the game to unprecedented heights. As the first pick of the NBA Draft in ’83, he averaged 21.0 points and 11.1 rebounds, winning Rookie of the Year in ’84 and NBA All-Star Game MVP in ’85.

The sneakers, custom made for his needs on the court and tailored to fit his size 17 feet, with mid-height construction for ankle support and a lightweight design for speed and agility are stamped with his signature at the side.

Proving the shoes versatility as a fashion statement over 30 years later, the reissue marks its crossover from court to streets for a new generation of basketball fans who care about off-court style as much as on-court performance. Staying true to its heritage look, the mid-top sneakers are given a retro run with a full leather upper, retaining its clean, classic look in PUMA White-Gray Violet-Peacoat colorway.

PUMA x HAN KJÿBENHAVN 4

Han Kjøbenhavn and PUMA have united for a 4th project.

Inspired by ‘crafted retro’ as the core theme, we have created a capsule collection that combines progressive aesthetics with retro sportswear vibes.

RS Stan Smith x adidas

OUT NOW

Belgian fashion designer Raf Simons introduced five different styles of Stan Smith using Trompe L’oeil paint jobs reproducing Adidas archive icons. The French term means “deceive the eye” and point out to an art technique that creates the optical illusion of a 3D image and was used to illustrate the colorways of the sneakers from the latest collection of Adidas x RS Stan. All the styles have a perforated ‘R’ on the medial side at the same place as the usual three stripes branding and Stan Smith logo on the heel. Sneakers from this collection are coming to Storm in two different styles - RS L.A. Stan and RS Micro Stan.

RIMOWA x Bang & Olufsen

EXCLUSIVE LAUNCH APRIL 15 00:00 CET ONLINE

IN STORE MONDAY APRIL 15 11:00

Bang & Olufsen and RIMOWA have put their minds together and created a pair of limited-edition Beoplay H9i headphones that celebrate the unique link between sound and travel. Made from authentic and long-lasting materials such as anodised aluminium and genuine leather, the RIMOWA x Bang & Olufsen Beoplay H9i headphones are housed in a signature RIMOWA aluminium case.

Features include noise cancellation, aluminium touch control, and superior sound quality. The headphones have a proximity sensor which means automatic pause when you take them off. Compatible with Beoplay App which enhance your experience with Transparency Mode.

Billionaire Boys Club

NEW DELIVERY FROM BBC ONLINE AND IN STORE NOW

Men’s streetwear clothing line established in 2005 by Pharrell Williams and NIGO, known for its Spaceman logo is coming to Storm with their newest collection. The high-quality streetwear collection consist of comfy t-shirts, hoodies, pants and jacket with simple logo designs. Some of the outstanding pieces include bright yellow sweatpants or camo mesh boonie.

Burberry SS19

SHOP BURBERRY AT STORM HERE

“Burberry is more than a brand. It’s a culture. So when I think about Burberry, I have to think about Britain. Burberry is a house that literally represents a country." says Riccardo Tisci.

London-based label established by Thomas Burberry in 1856, founded on the principle that clothing should be designed to protect people from British weather is for the first time available at Storm with the new season SS19. Burberry has become the heritage with its modern classic style and especially the trench coat which was invented during the First World War as the most iconic Burberry’s product. With the change of their brand logo and Riccardo Tisci as Chief Creative Officer exciting things came up.

Ark Journal

LAUNCH MAR28

Vol. 1

Ark Journal

A high quality Copenhagen-based magazine of interiors, design, architecture and art. Founded by Editor-in-Chief Mette Barfod, the magazine encapsulates the enduring values, aesthetics and atti- tudes that are the essence of the Scandinavian way of life, but with an international perspective. They visit extraordinary homes and studios around the world and interview creatives about their philosophies and influences. Combining original photography, insightful commentary and im- peccable design, the magazine will inspire and engage a dedicated global audience of design oriented consumers and professionals.

Mette Barfod has brought together a team of talented and experi- enced stylists, photographers, writers and designers who share her vision for a thoughtful and style defining magazine with a clear independent voice.

Before founding this new magazine, Mette Barfod created and ran a leading Danish design magazine for more than a decade.

First issue is coming out on 28th of March and will be available online and in-store.

7 MONCLER FRAGMENT HIROSHI FUJIWARA

BUY HERE OR IN STORE
7 MONCLER FRAGMENT HIROSHI FUJIWARA

... tweaks plain items in subtle ways, hiding technical features lightness
and pack-ability behind a seemingly normal appearance.
The selection of pieces revolves around the theme of the
World Tour, drawing on both ideas of travel and music.
Rain jackets, plaid blazers, parkas, field jackets and travel
jackets are stamped with Fujiwara’s trademark slogans.

#MonclerGenius

#WeAreGenius

#Monclerfragment

Alteration PN-1 Puma

Puma and Jannik Wikkelsø Davidsen, creative director and founder of Han Kjøbenhavn continue their co-creative partnership with the release of the latest shoes collaboration titled Alteration PN-1. The shoe is coming to Storm in two different colorways including outstanding yellow version donning a white outsole with read tread and a cream white version featuring a taupe-coloured tread. Eye-catching elements on the shoe involve chunky-shaped sole, tonal upper, leather and suede up top and Puma branding on the tongue and heel.