COMMON AW 12

COMMON Affairs 2012 Fall/Winter Collection. The creators behind the new label COMMON Affairs, Saif Bakir and Emma Hedlund, present their Fall/Winter 2012 collection. “It’s a fusion of London edge, Paris chic and Scandinavian minimalism,’ says Bakir. And the continental mixture of influences makes sense, considering Bakir and design partner Emma Hedlund studied at London College of Fashion and Central Saint Martins in London, worked for Wooyoungmi and Kanye West in Paris before moving back to their native Malmö to kick start their new design venture last year. But there’s more to the Swedish connection than just a sense of simplicity and minimalism; Common is all about domestic manufacturing. Offering a menswear collection 100% manufactured in Sweden, Common stands for unique design and the highest quality. (Source: hypebeast)

Their Fall/Winter collection is launching at Storm on October 8th.