424 AW17
424 AW17 pre-release in store and online
424's creative mastermind Guillermo Andrade visited the store for the exclusive pre-release of the AW17 "broken window theory". See pictures from the event here.
424 AW17 pre-release in store and online
424's creative mastermind Guillermo Andrade visited the store for the exclusive pre-release of the AW17 "broken window theory". See pictures from the event here.
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Wild Kitchen: offering a fresh insight into nature-loving chefs and their sustainable everyday life at home.
ILD - Eventyrlig Mad: a book packed with ideas for making exciting and adventurous food over fire.
Bo Bech: The Relation Between Us: a collection of writings, photography and recipes from Chef Bo Bech, as an attempt to capture those 'peak experiences'.
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The collaboration from Hotel Casper with their good friends Créol Brothers represents their heritage and birthplace, the beautiful Island of Mauritius, locally known as Île Maurice. An homage and modern spin on the vintage 80's tourist t-shirts of their childhood. The island is known for Le Bon Le Bon vibes and who hasn't daydreamed about the magical beaches, palm trees and coconut drinks at some point. Check in with Hotel Casper at this exclusive location anytime of day, from anywhere in the world.
The collection is now sold out!
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Personalization and customization is at the heart of the POP COLLECTION. The collection is based on the currency we all know - the coin. The POP COINS provides the freedom to express ideas and emotions through the ultimate upgrade that can be repeated – infinitely. The POP COLLECTION invites you to exercise the freedom to completely change the look of any piece you own with just a single POP.
For the first venture you get to play with the SIGNET LETTER and the FORTUNE COIN series. The SIGNET LETTER series call for an expression of initials or monograms evoking the notion of a secret message to someone special. The FORTUNE COIN series consist of 4 coins each symbolizing the manifestation or belief of Life, Guidance, Love and Journey.
The POP Collection is now available online and in store.
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New bottles from the French brand Ormaie are here! The perfumes are now available in both 50 and 100 ml.
Ormaie is a family-run fragrance maison created by a son, Baptiste Bouygue, and a mother, Marie-Lise Jonak, in late 2018 with roots deep in art and nature. Based in France, all of their fragrances are composed solely of natural ingredients with the ultimate goal of elegance and quality. Close relationship with nature it’s one of the brand’s main characteristics - bottles are made from recycled glass, flacon stoppers are hand-made from reclaimed wood and all perfumes are 100% natural.
The perfumes are available both online and in store.
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Exploring the customisation and decoration of military uniform following the forced conscription of tribal and indigenous peoples.
Garments look to experiment with the ways in which military uniforms – designed to avoid any individualism – are customised and humanised by indigenous peoples, representing the ongoing thematic dualities and core maharishi values of Military / Pacifist, East / West, and Nature / Technology.
Signature artworks reinterpret Vietnamese Hmong Story Cloths, illustrating Hill Tribes communing with AWOL soldiers. Military patches feature heavily within the collection, with classic tour-style patches reworked in organic cotton.
AW20 sees the introduction of DPM: Mamushi – a two colour disruptive pattern inspired by the camouflage commonly worn by South Korean high school students who were receiving military training during the 1970s – 1990s. Taking its name from the venomous viper found in Korea and other areas of East Asia, DPM: Mamushi reinterprets the season’s palette across Woodland, Night, Carmine and Mono colourways – the latter serving as a minimalist variant that stays true to the original Korean camouflage.
The collection is now sold out!
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ONLINE AND IN STORE
Berlin-based magazine 032c and Adidas has teamed up in a new collaborative release, presenting a clean white take on the FYW S-97 Salvation. The shoe features mesh upper with suede and leather overlays, which is highlighted by the silhouette’s wavy design.
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Ever since the Karhu Performance Running team presented The Synchron 2020, the Karhu lifestyle team (known as LEGEND) have been huge fans.
The Synchron 2020 is a shoe that has all the technical features you would expect a shoe from a premium running brand to have. However, some of Karhu’s leading technologies like Ortix and Fulcrum were developed back in the 80s and have been our main technologies ever since. The Synchron 2020 also includes Karhu’s Synchron Lacing System, which is featured in the Synchron Classic, a staple in the LEGEND collection since 2016.
The clean knitted upper and technical sole unit made the Synchron 2020 the perfect shoe for the LEGEND team to create a version that would not just be a great running shoe, but also a stylish, comfortable version for everyday use.
The first iteration of The Synchron 2020, colour designed by the LEGEND team, is nicknamed the “Dusty Coral”, inspired by the vibrant sole unit, and comes in women’s sizes especially made for the Karhu women’s running collection.
The Karhu Synchron 2020 “Dusty Coral” is now available online and in store.
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Based in Zurich, nine-year-old On has taken the athletic footwear market by storm. Elite athletes are winning Olympic and World Championship medals in the innovation from Switzerland. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its unique patented “Cloud” technology.
As a result, On is attracting the fastest-growing global fan commu-nity and has joined the ranks of the leading brands in the US, Europe and Japan.«I’ve been a fan of On and its products for a while, but after talking to the founders I realized we have a lot more in common than just our Swiss roots,» says Federer. «I’m excited to be part of the On team and to work on the future of a next-generation global sports brand.» Federer revealed that the first new products he is working on will be finished and released in 2020.
Sold exclusively in Scandinavia at Storm.
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Sports company PUMA is reissuing its most iconic shoe: The Suede. It made its debut in 1968 and has been changing the footwear game ever since.
This sleek sneaker has been a style staple for over 50 years, an icon of the past that continues to remain a classic of today and tomorrow. The Suede has a deep-rooted impact on society and culture. From Tommie Smith’s protest on the victory stand during the 1968 Olympic games to Walt “Clyde” Frazier on the basketball courts in the 70’s, to b-boy crews in NYC adopting the shoe a decade later, it’s been worn by the icons of every generation – and it’s stayed classic through it all.
PUMA has planned a series of new releases to support the relaunch of this classic style. The Suede Classic XXI comes in a variety of colors with a full Suede upper, the iconic PUMA Formstrip on the side, and a woven label with PUMA branding on tongue.
The shoes are set up to release on Wednesday 4th of November!
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OFFSHORE IMMERSION / HH-118389225-202
Inspired by the brand’s vast history of creating performance-driven & professional-grade products, HH-118389225 code name “ARCHIVE” is the embodiment of this rich past. Reworked into premium capsule collections, each range takes individual cues from historic product lines, specific details or moments in the brand’s timeline.
AW20/“202” draws inspiration from the late 90’s Helly Hansen “E-352 offshore survival suit” which was developed for riggers, fishermen and rescue services working in the arctic or other cold water conditions.
Each suit featured cutting edge design details such as reinforced flame retardant & water tight fab- rics and seams, attached gloves, boots & spray-hood capsule with inflatable cushion to improve water tightness and floating position, lifting becket and emergency lights. All SOLAS approved in accordance with Marine Directive 96/98/EC.
Using modern iterations of the innovative technologies that went into each survival suit, AW20 not only embraces the E-352’s visual aesthetics but also utilises professional-grade fabrications, 3 layer shell technology, ultrasonic taped seams, 3M reflective detailing and interchangeable utility patch pockets. While the more toned down basics within the range are filled with Primaloft Silver for superior insulation.
The Helly Hansen HH-118389225-202 collection is now sold out
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A collaboration between two parties, who were roughly cut from the same cloth, and similarly able to make a living from their youth passion. KC, originally from Chicago, grew up painting graffiti and jumped through several different hoops, which ultimately led to his paintings and studio artwork. Currently living in Copenhagen, he is a world-renowned artist, known for his artistic voice and output, where he examines and questions both our individual and collective places and responsibilities in both the present and to future generations and civilizations.
This special collaboration culminated in a collection consisting of 6 pieces, where the recurring theme centers around KC’s illustrations translated into patches, sitting on top of classic Le Fix styles such as a t-shirt, a long-sleeve, a hoodie and a signature shirt with an all-over digital print.
