424 AW17
424 AW17 pre-release in store and online
424's creative mastermind Guillermo Andrade visited the store for the exclusive pre-release of the AW17 "broken window theory". See pictures from the event here.
424 AW17 pre-release in store and online
424's creative mastermind Guillermo Andrade visited the store for the exclusive pre-release of the AW17 "broken window theory". See pictures from the event here.
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Back in the late 90's/early 00's, Tommy created the Outdoors Expedition collection. A Winter series for the great outdoors, hiking, climbing, backpacking and Alpine adventures. Many of these styles today are highly sought after in the re-sale vintage arena, lnstagram collectors and vintage fanatics. Across the globe the influences of this era can be seen reflected in an outdoors styling from the resurgence of sherpa fleeces, mountain parkas and trail sneaker shapes and silhouettes. Combinations of bright colours, 3M reflective and global flag graphics make a strong visual statement that can be seen influencing the high end streetwear sector recently. This season we have searched high and low to find some of the iconic heritage styles that represent the best of Tommy Outdoors. A hybrid of practical fashion for the outdoors Urbanite.
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During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, we celebrate by reissuing a classic from the PUMA Archive: the CELL Endura.
In 1998, PUMA introduced the first iteration of CELL Technology for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed us to engineer cushioning and solve for a variety of running needs.
The CELL Endura was PUMA’s pinnacle model in the CELL range. With the times going full circle and the 90s being back in fashion again, the OG has returned in its best form yet on the eve of the PUMA CELL’s 20th anniversary.
With distinctive eyelets, a chunky silhouette, and its green CELL Technology, the CELL Endura has stayed true to its OG glory, updated purely with new materials and new production techniques. It maintains the running tech detailing of the original model along with the rubber toe cap plus a unique eyelet stay for the laces. The sneaker’s last was referenced from the PUMA Archive and reworked to create a sleeker toe shape. The original CELL Endura was hand-stitched but this version has evolved with the times and features digital stitching. A breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber outsole.
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Created in 2014, Aimé Leon Dore is a lifestyle, sport and ready-to-wear brand based out of Queens, New York. With a strong focus on simple yet powerful design, we are driven to create timeless work by portraying an aesthetic that is uniquely our own.
The AW18 collection features simple cotton sweatshirts, sweatpants and t-shirts in bold colors.
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This season, Thunder returns to rule the streets as PUMA releases two new iterations of the Thunder Spectra for Men.
While the debut Thunder Spectra took on a bold statement with its retro color blocking and neon pops, the latest iteration boasts of new colorways with a protective side wall, midfoot stabilizer and internal lace woven system. With a material mix of mesh, suede and leather overlays, these runway-worthy kicks balance the best of bold and tonal with a drop in – Drizzle – Steel Gray
The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel.
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"YOUTH AGAINST ESTABLISHEMENT"
Noon Goons is the Californian -born and bred- label quietly taking over the ruling class, will it be in fashion or world order.
Genuine to its skate and surf roots (a noon goon is a group of tourists that shows up and crowds a beach at noon, when the real surfers have already gone about their day), the LA label also heavily displays its punk attitude, allowing it to seep into the designs, and serving as ultimate moral compass not to wander away from authenticity.
photo credit: Gogy Esparza
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Hoodlab is a Manchester based collective made up of artists, designers, and photographers. They draw inspiration from societies and subcultures from around the world to create largely graphic-based designs that reflect the youth of today.
The collection, ‘Playground’ draws inspiration from the colourful playgrounds located in Manchester, UK, and uses block shapes to give a geometric and sport aesthetic. The collection uses a range of material to adapt and work with the spring climates. Pieces include training track top and pants, a selection of graphic t-shirts and a training bag. Available exclusively to purchase at Storm from 22nd September.
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For FW2018, adidas by Raf Simons continues to update now-iconic silhouettes.
The RS OZWEEGO takes a futuristic approach with a two-layer upper and a running-inspired profile. This season’s version features a shiny synthetic leather with subtle mesh details and a specific lacing design. New colors highlight this style’s signature bold sole construction: available in black/white and 4 other vivid combinations – blue upper with pink, grey with green, red and glory purple, and deep navy upper with a yellow sole.
The coveted tennis shoe, the RS STAN SMITH, makes a bold statement this season in refined leathers and new colors like pink, yellow, electric blue and cream.
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Simplicity and functionality define Scandinavian design and Han Kjøbenhavn is at the forefront, taking it to an extraordinary level. Extending their influence from high fashion to sport-inspired street wear, Han Kjøbenhavn partners with PUMA for the third season and recreates workwear staples in luxe materials.
Playing with the theme inside-out, Creative Director Jannik Davidsen reimagines classic vintage workwear and mashes it with sports hints. As always, pulling inspiration from his Scandinavian roots and sensibilities, the result is a collection with a premium feel and hand-made look, street wear that’s elevated and redefined.
According to Jannik, “We always challenge ourselves and outdo what we created in previous seasons. For this collection, I thought of flipping the design inside out to make it more interesting. Still keeping it wearable, as an everyday staple, but with luxe materials and meticulous craftsmanship.”
With no restrictions, Jannik designed the collection with the interior of the products as the focal point. Showing off the raw materials and details, giving off a progressive design. The PUMA x Han Kjøbenhavn Avid is crafted with premium soft leather and mesh uppers. With raw vintage suede, leather and nubuck overlays, the pair in Steel Gray and White colorways is anything but ordinary. His design also jumps to the next level with the Trailfox Disc HAN, with premium soft leather and mesh upper is rendered with raw vintage nubuck and leather overlays. With an aggressive trail-inspired chunky rubber sole, the sneaker features the PUMA Disc laceless technology and co-branded plastic lace jewel on outer padded leather tongue.
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“I wanted to travel until I did not have to search anymore. Today I know that life is a journey that brings you to the end of the world, a return to the harmony we have lost.” Thus speaks the great Swiss explorer Ella Maillart, who in 1951 was one of the rare Westerners to reach Nepal, the birthplace of Buddha.
When oceans will rise, the highest places will be the last refuges and zones that were once considered hostile to humans will become shelters. Eleventh Hour is an exploration around the smell of things ending, a journey to the end of Time, the last perfume on Earth.
The top notes, led by the peppery and citrus accents of Ban Timmur, take us to the Nepali highlands, where this plant grows. Wild fig, the first forbidden fruit, is the heart note of Eleventh Hour. A symbol of desire, its sweet and captivating scent encapsulates the smell of danger. From the warmth of tonka beans combined with cashmere woods notes emanates an energetic radiation, similar to that released by our solar plexus when it opens wide. As if a bond was recreated between man and cosmos.
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THE Y STANDS FOR YOHJI YAMAMOTO
THE 3 REPRESENTS ADIDAS’ THREE SIGNATURE STRIPES
THE - SIGNIFIES THE BOND BETWEEN THE TWO
In FW18, Y-3 releases the second RUNNER 4D, an avantgarde silhoutte constructed using adidas’ pinnacle technology. The products focus is the 3D printed midsole, created with light and oxygen.
The Y-3 Runner 4D has the worlds first high performance midsole created with light and oxygen tuned for controlled energy return. The 4D RUNNER features a unique open structure for enhance breathability underfoot and black primeknit Y-3 upper and carbon eye stay (super resistant) - adding to technical design detail.
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Her Går Det Godt is a media outfit run by Esben Bjerre and Peter Falktoft. The main outlet from the two consists of one of the most popular Danish podcasts ever, but travel shows, xmas ornaments and current affairs are no strangers to their outcome. Now Storm presents their first merchandise capsule.
Photos: Kenneth Nguyen
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It is time for Big Sean to unveil the latest drop in his ongoing collaboration with the Puma giant
What has made their collection undeniably refreshing in the current landscape, is the care taken in curating an assorted range of fabrics, color themes and cohesive outfits.
His vision for FW18: sherpa, corduroy, fleece and checked flannel paired with - and declined in - earthy Midwest tones -- pale birch, laurel, burnt ochre. Plush, creamy suede also adorns the footwear part of the line, with the now signature jelly bean sole.
The recurring blue-white-green ribbon highlights for the best the collection's harmony, along with the "D+CAT" logo emphasizing further its decidedly distinct identity.
