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Contemporary toothpaste brand, Selahatin is a blend of Nordic aesthetics and oriental spices. The name Selahatin originates from the founder, Kristoffer Vural’s grandfather’s name, and represents the mixture of Eastern and Western cultures.

Selahatin’s goal is to make everyday routines more elevated. Fusing classic spices with refreshening aromas, such as cinnamon, orange, and peppermint, makes brushing your teeth more exciting experience.

The first collection of toothpaste includes whitening toothpastes. Amorist, Escapist, and Hypnotist. All of the toothpastes are developed as a collaboration with Switzerland’s leading oral care company. In addition to the whitening agents, the formulas contain fluoride and antioxidants.

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CHIMI is a Stockholm-based eyewear brand, founded by two childhood friends, Charli Lindström and Daniel Djurdjevic. Their goal is to bring reasonably priced, stylish eyewear, which still protect from the UV radiation.

Just Right is a completely new collaborative collection by Swedish supermodel Elsa Hosk, and CHIMI.

The vintage-style inspired collaboration features cat-eye shaped sunglasses, in three different colours; Just Blue, Just Red and Just Tortoise. The beautiful frames are finished with golden CHIMI logo and Elsa Hosk's initials. The lenses are 100% UV (400).

All the sunglasses are handcrafted in Italy by Mazzuchelli.

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In 2000, PUMA launched Inhale, a running shoe with thick soles, exaggerated contours, and a daring material mix. Today PUMA is breathing a completely new life into this silhouette by reissuing it for the streets. Inhale, with its signature extreme curves in the midsole and pops of red in the upper, was designed to keep you on your toes and ready to move.

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In Greek mythology, fragrances are often born from a combination of romantic poetry and metamorphosis.

Thus, mint's incomparable scent is said to corne from the nymph Minthé, who was transformed into a fragrant plant by the god Hades. Eau de Minthé was inspired by this myth, drawing on the scent of mint to reinvent an emblematic perfumery accord: fougère. At the very heart of the composition, the aromatic freshness of mint enhances the lively floral notes of geranium while patchouli softens this duo with its profound depths.

Olfactory Family: Fougère

Raw Materials: Mint, Geranium, Patchouli

Olfactory accident: Rose oxid

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Karhu introduces its new collection inspired by midnight summer colours.

The colours of the shoes are inspired by Finland’s twilight hours: glimmering orange, starry white and grey, set against a landscape of calm blue lakes with tree lined horizons.

The material selection in the collection features soft suede panels and air mesh for ventilation. The Fusion 2.0 and Aria receive a gum sole to complete the summer look.

Explore summer at midnight in a new pair of shoes! The “Land of the Midnight Sun” pack will be available on Friday, May 17th.

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The RS Adilette will launch on May 17th.

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Reliving the 90’s visible running technology boom, Sports brand PUMA is bringing back yet another revolutionary sneaker from the era – the CELL Alien OG. A design that originally paved the way for futuristic sneakers in the world of running now returns as a renewed streetstyle staple.

When PUMA innovated the CELL technology, it was the most durable and resilient cushioning technologies of the day. Launched in 1998, CELL Alien OG was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning. When it first debuted, the silhouette was so revolutionary that even aliens were believed to have descended on earth to own a pair.

Today, over 20 years later, the sneakers have touched down with its original CELL cushioning technology, striking color mix, and super-fresh design. The silhouette remains true to the original colorway for the first launch, with PUMA BLACK-SURF THE WEB-PUMA WHITE and LIME PUNCH on the cell bubble and breathable mesh upper with suede overlays and synthetic leather overlays sits atop an EVA midsole and rubber outsole.

The CELL Alien OG lands in style May 16.

The Ralph Sampson OG is a reissue of the iconic court silhouette from the 80’s. Celebrating NBA Hall-of-Famer Ralph Sampson’s legacy, the retro sneakers are pulled straight from the archive and relaunched in its original glory as a sport-inspired street style.

A basketball legend from the 80’s, Ralph Sampson played for The Houston Rockets. His incredible height of 7-foot-4 and striking agility allowed him to tower over the rest of the players, elevating the game to unprecedented heights. As the first pick of the NBA Draft in ’83, he averaged 21.0 points and 11.1 rebounds, winning Rookie of the Year in ’84 and NBA All-Star Game MVP in ’85.

The sneakers, custom made for his needs on the court and tailored to fit his size 17 feet, with mid-height construction for ankle support and a lightweight design for speed and agility are stamped with his signature at the side.

Proving the shoes versatility as a fashion statement over 30 years later, the reissue marks its crossover from court to streets for a new generation of basketball fans who care about off-court style as much as on-court performance. Staying true to its heritage look, the mid-top sneakers are given a retro run with a full leather upper, retaining its clean, classic look in PUMA White-Gray Violet-Peacoat colorway.

Han Kjøbenhavn and PUMA have united for a 4th project.

Inspired by ‘crafted retro’ as the core theme, we have created a capsule collection that combines progressive aesthetics with retro sportswear vibes.