PUMA and Def Jam have teamed up on a collaborative concept to celebrate the record label’s 35th anniversary.

This special drop includes a collaboration with one of the iconic music artists from Def Jams portfolio "Public Enemy".

“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings.

PUMA and Def Jam joined forces on a collaborative concept to celebrate the record label’s 35th anniversary. The SS20 collection expanded into some heritage Basketball silhouettes with the Sky LX Hi and the Clyde OG.

For this photoshoot Storm has teamed up with a rising danish artist Artigeardit, who is certainly taking over danish rap scene. Click through the pics to see more.

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Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, they have revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam.

RELEASE ON 4TH OF APRIL

Fuck Art, Make Tees is a French label that takes inspiration from internet trends and online culture. The latest delivery brought brand new styles with updated text prints and fresh colorways.

Find your favorite style online and in store!

L'Art de l'Automobile x Tamiya

French-based label has teamed up with Japanese remote control toys experts Tamiya and created limited capsule collection inspired by a monster truck. The collection features long-sleeved and short-sleeved t-shirts with simple designs in black and white featuring 'KARFOOT' graphic prints.

In store and soon online!

Collection 007 represents TAIKAN’s opportunity to explore new materials, palettes and silhouettes. By diving into each of these categories, they see a magnitude of colors in play with the combination of nostalgic materials such as corduroy, poly-nylon and 3M. These new elements can be found infamiliar silhouettes like the SACOCHE, as well as the newest members to the TAIKAN family; SHOKI and STINGER. Bold and vibrant tonal hits are mixed in with their vintage influenced material. This harmonizes their take on the past with the modern day needs of the present, pushing them further into their future self. Collection 007 is sure to pay homage to the carefree moments in life through its sentimental color-stories and accessible silhouette.

Buy online and in store!

PUMA and Def Jam have teamed up on a collaborative concept to celebrate the record label’s 35th anniversary. The partnership runs for a year and will include a number of product drops –the first drop launched earlier this year with the Clyde Court. Now for SS2020 the collection will expand into some heritage Basketball silhouettes with the Sky LX Hi and the Clyde OG.

“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings.

RELEASE ON SATURDAY 7TH OF MARCH

On the occasion of an exceptional collaboration between Peak Performance and Ben Gorham, founder of the exclusive beauty brand Byredo, we decided to show the functionality of the collection during a breezy sunrise on an early morning at an iconic location. Refshaleøen which is an artificial island characterized by industrial surroundings was chosen as the location. All photos were taken by Kenneth Nguyen, Copenhagen-based photographer also known for having fun on Youtube. Other than him was Peter Falktoft, former radiohost at DR Monte Carlo and now partner at the famous podcast show Her Går Det Godt, Søren Strange Lentz who is a designer from The Royal Academy and co-founder of the iconic Billboard stand up paddle board. A member of the team was also Thomas Rode, Michelin chef who started his early career at Kong Hans restaurant in Copenhagen and now founder of the webshop Rigtigmad.dk selling uncompromising food for danish homes, along with Kenneth Dehn, founder and former partner at the Crossfit box Butcher's Lab and now acknowledged personal trainer. Last but not least, Rasmus Storm with his son Anton Storm, who always strive together for what this collection defines, to be active and experience the outdoors.

For SS20, adidas presents the return of the Gardening Club, a trail and gardening-inspired capsule that first sowed the seeds of its popularity in the autumn of 2019.

Originally realized under the adidas Consortium banner, a series of new drops maintain the tongue-in-cheek humor, earthy aesthetics and green-fingered functionality of the original Gardening Pack.

The first drop features new iteration of the Response Hoverturf footwear inspired by the trail-running world and designed to work equally well in the soil or the city streets.

The gardening-inspired capsule collection remains a clarion call to all the likeminded ‘avant-gardeners’ out there. It is for those who lovingly nurture lawns, meticulously scatter seeds and rigorously turn-over soil. But as with the original range, these new drops also offer a fresh take on modern outdoors and hiking trends.

The Response Hoverturf exemplifies this, refusing to be shackled by the slow-paced life of a gardener, ready for you to break into a run whenever the call of the great outdoors (or bustling metropolis) becomes too much. It delivers all this through ripstop and mesh uppers, a rubber toe overlay and FORMOTION heel - all rendered in a blacked-out palette, save for the splashes of color that punctuate its ADIPRENE midsole.

RELEASE ON 28TH OF FEBRUARY

Emil Monty Freddie is a Copenhagen based photographer specialised within the fashion and advertising industry. In connection with the publication of his latest book - En Håndbog, which shows the meeting between human beings and their specific histories and anecdotes, we are holding an exhibition of Emil’s signature photographs in store.

With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture.

In their latest collaboration Adidas has teamed up with London-born designer Craig Green. Green’s cult-like runway processions have become a highly anticipated fixture of the menswear calendar. Though known for their dramatic and deeply emotive qualities, his collections are firmly rooted in the steady development of simple, yet rigorously considered signature garments.

RELEASE on 31st of JANUARY

A few weeks ago we were honored by the visit of Baptiste Bouygues, the man behind French-based fragrance Maison Ormaie. The brand that transforms perfume into a piece of interior design. All of their fragrances are composed solely of natural ingredients with the ultimate goals of elegance and quality. After a detailed presentation of perfumes and staff training, we had the opportunity to ask a few questions which you can find answered in this blog.

Click through the pics to find out more!

According to Matthew Williams, founder and creative director, 1017 ALYX 9SM stands for a metropolitan and industrial sensibility that is never dry or cold. Function and comfort, which are mandatory for both 1017 ALYX 9SM and Moncler, define a modern line up of modular outerwear. Puffers, padded parkas, featherweight parka windbreakers, sleeveless vests and bonded leather pieces are mixed with functional base layers and hi-impact accessories such as chain belts with hooks, hooded backpacks and neoprene boots with rubber soles. The color palette is suitably metropolitan: dominantly black, grey and white with outbursts of orange and red.

On Thursday 2nd of January starts our in store sale and it’s a chance for all Storm customers to save on different pieces including brands like Ambush, Sacai, Craig Green, Off-White, Marine Serre and many more. Stop by and spoil yourself, we are looking forward to see you!