Created by the English perfumer and designer, Heeley Eau de Parfum is made in France from rare ingredients of the finest quality, according to the traditional art of fine perfumery. These unique contemporary scents are mostly suitable for men and women.

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Although invisible, perfume is also about mood, seasons, attitude, texture, colour and context. It is part of our persona and appearance. For his 'Extrait de Parfum' collection, James Heeley has taken some of his favourite ingredients, working in high concentrations to create a more intense, luxurious kind of feel.

adidas Originals presents a brand new collaboration this month, teaming up with Los Angeles-based lifestyle brand Oyster Holdings to create a collection of premium sportswear and footwear built for travel.

Developing the elevated simplicity of adidas Originals’ XBYO line, the collaboration brings Oyster Holdings’ central mantra, “Traveling is a Sport”, to the forefront of the design process. In apparel, this manifests as premium, understated takes on classic adidas silhouettes, with subtle tweaks designed to make life in transit more seamless.

Most notably, the classic adidas Track Top, Full Zip hoodie and Crewneck sweatshirt are remade in a premium French terry cloth, with subtle adjustments to their silhouettes and gold metallic zippers on the pockets to keep valuables secure. This is then complemented by premium sweatpants for men and women, featuring the same premium construction and attention to detail, while an XBYO t-shirt with its unique paneled construction rounds out the apparel offer to create a comprehensive luxury travel collection.

As always, apparel is then countered with a number of collaborative footwear models, presented in a similar soft, pastel color palette. The retro Handball Top silhouette steps out in a premium suede construction with leather panel overlays offset by a translucent chalk rubber outsole, offered in Ash Blue/Chalk Coral and Easy Yellow/Ash Blue colorways. The collection breaks away from end of winter with a refreshing colour palette made for the journey into spring.

Alongside the Handball Top, the adidas 350 model assumes a simpler, tonal aesthetic constructed from premium nubuck leather with textile 3-stripes, rendered in Trace Scarlet or Ash Pearl across the upper with a contrast chalk rubber outsole. Each shoe is designed to perfectly blend with apparel, allowing the wearer to mix and blend to create the ultimate outfit for life on the move. The result is a new expression of classic adidas design language, creating the ultimate wardrobe for life in motion.

424 is back with a lookbook shot by none other than Adam Katz Sinding (@le21eme)

For their SS18 season, the LA label hits hard with loads of custom bandana prints, but more noticeably, a wide array of diverted news channel logos, with amongst them CBS, CNN, NBC and the infamous FOX News.

A now more than ever relevant take on today's America, and as Guillermo Andrade says himself, a way to re-appropriate enduring symbols of the Americana spirit he has grown up around.

Congratulations to Doublet’s Masayuki Ino, who yesterday night took home the prestigious LVMH award for Young Designers, along with a year mentorship and the prize money, amounting to a cozy 300 000€.

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Delphine Arnault, executive vice president of Louis Vuitton and the founder of the prize, offers her take: “The true originality of his universe feels akin to what Issey Miyake was doing in the eighties,” “When you look at how far Marine Serre [last year’s winner, ed] has come in the past year, it’s really gratifying to see a new vision and energy come to life. We’re looking forward to helping him develop internationally.”

The Japanese designer was competing on the shortlist with none other than creators like Samuel Ross from A-Cold-Wall*, the American duo of Eckhaus Latta, Matthew Adams Dolan and Rok Hwang, the latter who got to take home the special prize for his womenswear label, Rokh.
He impressed the jury not only with his passion but his ingenious and unique approach of clothing and packaging through an experimental vision, most remarkably embodied by a key moment of his presentation: noodle cups containing compressed t-shirts, that expanded when soaked in water.

For those who thought streetwear was at its peak after Virgil Abloh's appointment to Louis Vuitton, the French mega-holding signals it plans to continue and usher the way into a new vision of luxury and fashion.

PUMA recently teamed up with artist Kesi for the release of its reworked OG silhouette, the Thunder Spectra.

To celebrate the launch, we boarded the party boat alongside crews of friends, fans and insiders; all gathered for the intimate performance.

pictures courtesy of Victor Jones

MINIMALIST, ULTRA-MODERN SHOES WITH A COMFORTABLE FIT AND HEEL

Deerupt is a disruptively simlpe proof that minimalism can be bold. These lightweight sneakers put an innovative spin on adidas running heritage of the '80s. The ultra-flexible mesh upper of these shoes is covered in a layer of stretch grid webbing. A web-wrapped EVA midsole echoes the geometric look. Inside, zoned cushioning gives a soft, comfortable step-in feel.

The iconic denim designer François Girbaud comes back to his first love and signs the 1st edition CLOSED collection.

All about heritage and modern functionality, the line will splice emblematic constructions and innovative fabrics especially designed for cycling in the urban jungle: reflective strips, glowing prints, vertical stretch and loads of custom pockets to store our beloved devices.

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Dedicated to the active lifestyle as always, Closed x François Girbaud delivers a contemporary twist on the stylist's work: with a new visual identity and custom patterns such as the "handlebar yoke", François shows he isn't shy going beyond tradition.

For those who don't know, the young designer was awarded the LVMH prize in 2017 for her very first collection called "Radical Call for Love", while still working her day job in the Balenciaga atelier. Her now-famous crescent moon design, redolent of the Turkish and old Soviet flags, is an allusion to migration, national identity, and a rapidly transforming Europe.

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Marine's hybrid and thickly-referenced approach absorbes and combines codes from radically different worlds while still choosing to ignore the boundaries between ready-to-wear, couture, tailoring and sportswear. The collection builds on the tension between conceptual design and the sense of practicality: the crescent leitmotif, for instance, turns up on athletic stretch bodies and leggings, worn with red moiré “denim” jackets and high-waisted jeans.

Developing a new-functionalist “FutureWear”, as her crew calls it, upcycled used garments are revived into fresh pieces, utilitarian staples are tweaked and refined, while the pared-down suppleness of athleticwear still pervades her hybrid designs.

Since 1971, Harpo has created unique accessories and jewelry. With a profound respect for the native Americans, Harpo aspires to be faithful to the original spirit. Through jewels and accessories, Harpo invites us to explore the South Western America.

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The pieces are a celebration of the proud people who lived in harmony and accordance with the nature. Some pieces are made by artists from different Native American tribes, which uncovers the cultural richness and beauty, from the authentic people who are concerned with preservation of their history. Each piece is unique and signed by its maker. The natives always work following their inspiration, never on order. Two pieces are never exactly the same, although the style and design of an artisan and his family are often recognizable.

PUMA AND HAN KJØBENHAVN REUNITE FOR SPRING/SUMMER 2018.

Global Sports Brand PUMA and Danish luxe streetwear brand, Han Kjøbenhavn, reunite for Spring-Summer ’18 with a new look for the Scandinavian-inspired collaboration. Under the direction of founder and creative director Jannik Davidsen, the all-new PUMA x HAN KJØBENHAVN collection takes on a new deconstructed corporate identity featuring pin stripes and photocopy inspired graphics.

Founded in May 2008 on the streets of Copenhagen, Denmark, Han Kjøbenhavn centres around the foundations of Scandanavian, and more specifically, Danish design. Simple shapes and always functional, like the streetwear brand itself, the PUMA x HAN KJØBENHAVN SS’18 collection draws design cues from Danish culture, Vintage Workwear and Newspaper archives combined with a deconstructed, raw take on Scandinavian Style.

PUMA and Han Kjøbenhavn placed the focus on evolving both PUMA Archive silhouettes as well as progressive new styles, seamlessly fusing comfort, functionality and high-end fashion. The collection shows off the iconic DISC closure technology for a snug fit and futuristic look.

OAMC represents a hamonious balance between modern aesthetics and innovative techniques. Taking influence from comtemporary culture, traditional menswear, functional and rational design, nature, technical innovation, material development, and extensive traditional craft, creative director Luke Meier creates modern menswear for the culture and context of now. Respect for the past is important; notions of re-creating the past are not. OAMC is about the present; what is aesthetically pleasing now; what is culturally relevant now; what is technically possible and valid now.

OAMC offers total look including outerwear, knitwear, woven shirts and bottoms, shoes, leather goods, eyewear, and accessories.

OAMC goods are produced in France, Italy, Portugal, and Japan and are offered in limited quantities. The majority of the materials, trims, hardware, and other components are custom developed and produced for OAMC, and the products which are made represent the highest in quality standards. OAMC is designed in Paris and developed at the Milan atelier.

Three bold color combinations evoke the vivid cinemascape of the Spring/Summer 2018 Raf Simons runway show: scarlet red with rust; cobalt blue with black; and black with cream white. The limited edition arrives in customized packaging in an exclusive run of 500 pairs per color. Each pair is sold with three sets of matching socks, knit with various geometric patterns that reinterpet the shoe’s design.

For Spring/Summer 2018, an icon of adidas by Raf Simons, the RS Ozweego runner, undergoes deconstruction to become the RS Replicant Ozweego. Simons reinvents the shoe with fierce cut-out panels and coordinated graphic socks: the result is a powerful statement of contemporary design and a new perspective on an adidas by Raf Simons signature.

Known for its industrial textures and innovative engineering, the adidas by Raf Simons RS Ozweego features a futuristic, two-layer, mesh-and-synthetic upper architected on a molded EVA midsole and rubber outsole.

Dima Leu takes sportswear to the next level. Born in Moldova and raised in Italy, Dima completed his Fashion Design degree at the University of Venice and subsequently developed his Sport Suit project. This project explored the boundary between suits and tracksuits and resulted in the development of tailored sportswear. According to Dima Leu, clothing is a powerful tool through which we can explore and express our identities.

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The Spring/Summer 2018 collection explores the boundary between suits and tracksuits, resulting in the development of tailored sportswear.

Azumi and David's "Layered Look" for Spring/Summer 2018 aims to dissect traditional gender image stereotypes and splice them black together referencing the current interest in the blurring boundaries of gender fluidity and politics of diversity, collaging and layering segmented found imagery of masculine and feminine bodies, clothing and accessories and projecting them onto wearable "poster" dresses, scarves, accessories and shopping bags, together with deconstructed garment segments, single sleeve neck shawls and belts, vintage scarf and bandanna wrapped and ties baseball capps, "cut n' paste" jeans component waist pouches, leather bags and pouches with mismatched colours, details and shoe heel sole features. Jewellery is constructed as dual layered, geometric compositions in Perspex. Tee-shirts and sweatshirts are hand screen-printed with symbols that refer to image appropriation and intellectual property ownership rights issues, prevalent in contemporary "cut n' paste" cultural practices.

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