This season, Thunder returns to rule the streets as PUMA releases two new iterations of the Thunder Spectra for Men.

BUY IT HERE

While the debut Thunder Spectra took on a bold statement with its retro color blocking and neon pops, the latest iteration boasts of new colorways with a protective side wall, midfoot stabilizer and internal lace woven system. With a material mix of mesh, suede and leather overlays, these runway-worthy kicks balance the best of bold and tonal with a drop in – Drizzle – Steel Gray

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel.

"YOUTH AGAINST ESTABLISHEMENT"

Noon Goons is the Californian -born and bred- label quietly taking over the ruling class, will it be in fashion or world order.

SHOP HERE

Genuine to its skate and surf roots (a noon goon is a group of tourists that shows up and crowds a beach at noon, when the real surfers have already gone about their day), the LA label also heavily displays its punk attitude, allowing it to seep into the designs, and serving as ultimate moral compass not to wander away from authenticity.

photo credit: Gogy Esparza

Hoodlab is a Manchester based collective made up of artists, designers, and photographers. They draw inspiration from societies and subcultures from around the world to create largely graphic-based designs that reflect the youth of today.

The collection, ‘Playground’ draws inspiration from the colourful playgrounds located in Manchester, UK, and uses block shapes to give a geometric and sport aesthetic. The collection uses a range of material to adapt and work with the spring climates. Pieces include training track top and pants, a selection of graphic t-shirts and a training bag. Available exclusively to purchase at Storm from 22nd September.

For FW2018, adidas by Raf Simons continues to update now-iconic silhouettes.

The RS OZWEEGO takes a futuristic approach with a two-layer upper and a running-inspired profile. This season’s version features a shiny synthetic leather with subtle mesh details and a specific lacing design. New colors highlight this style’s signature bold sole construction: available in black/white and 4 other vivid combinations – blue upper with pink, grey with green, red and glory purple, and deep navy upper with a yellow sole.

The coveted tennis shoe, the RS STAN SMITH, makes a bold statement this season in refined leathers and new colors like pink, yellow, electric blue and cream.

Simplicity and functionality define Scandinavian design and Han Kjøbenhavn is at the forefront, taking it to an extraordinary level. Extending their influence from high fashion to sport-inspired street wear, Han Kjøbenhavn partners with PUMA for the third season and recreates workwear staples in luxe materials.

Playing with the theme inside-out, Creative Director Jannik Davidsen reimagines classic vintage workwear and mashes it with sports hints. As always, pulling inspiration from his Scandinavian roots and sensibilities, the result is a collection with a premium feel and hand-made look, street wear that’s elevated and redefined.

According to Jannik, “We always challenge ourselves and outdo what we created in previous seasons. For this collection, I thought of flipping the design inside out to make it more interesting. Still keeping it wearable, as an everyday staple, but with luxe materials and meticulous craftsmanship.”

With no restrictions, Jannik designed the collection with the interior of the products as the focal point. Showing off the raw materials and details, giving off a progressive design. The PUMA x Han Kjøbenhavn Avid is crafted with premium soft leather and mesh uppers. With raw vintage suede, leather and nubuck overlays, the pair in Steel Gray and White colorways is anything but ordinary. His design also jumps to the next level with the Trailfox Disc HAN, with premium soft leather and mesh upper is rendered with raw vintage nubuck and leather overlays. With an aggressive trail-inspired chunky rubber sole, the sneaker features the PUMA Disc laceless technology and co-branded plastic lace jewel on outer padded leather tongue.

THE Y STANDS FOR YOHJI YAMAMOTO
THE 3 REPRESENTS ADIDAS’ THREE SIGNATURE STRIPES
THE - SIGNIFIES THE BOND BETWEEN THE TWO

In FW18, Y-3 releases the second RUNNER 4D, an avantgarde silhoutte constructed using adidas’ pinnacle technology. The products focus is the 3D printed midsole, created with light and oxygen.

The Y-3 Runner 4D has the worlds first high performance midsole created with light and oxygen tuned for controlled energy return. The 4D RUNNER features a unique open structure for enhance breathability underfoot and black primeknit Y-3 upper and carbon eye stay (super resistant) - adding to technical design detail.

Her Går Det Godt is a media outfit run by Esben Bjerre and Peter Falktoft. The main outlet from the two consists of one of the most popular Danish podcasts ever, but travel shows, xmas ornaments and current affairs are no strangers to their outcome. Now Storm presents their first merchandise capsule.

Photos: Kenneth Nguyen

It is time for Big Sean to unveil the latest drop in his ongoing collaboration with the Puma giant

What has made their collection undeniably refreshing in the current landscape, is the care taken in curating an assorted range of fabrics, color themes and cohesive outfits.

His vision for FW18: sherpa, corduroy, fleece and checked flannel paired with - and declined in - earthy Midwest tones -- pale birch, laurel, burnt ochre. Plush, creamy suede also adorns the footwear part of the line, with the now signature jelly bean sole.

The recurring blue-white-green ribbon highlights for the best the collection's harmony, along with the "D+CAT" logo emphasizing further its decidedly distinct identity.

SEE WHATS NEW

Credits

Model: Juliet S. / Anton S.

Photo & Styling: Oriane C.

Clothes: A-Cold-Wall*

Beaded necklace: Ambush Design

On February 20, 2018, Moncler presented a new creative and communication chapter, a vision of the future. A vision beyond seasons able to establish a daily dialogue with the customers: the Moncler Genius Building. A hub of eight exceptional minds operating in unison while cultivating their singularity able to reinterpret the Brand; each one devoted to a singular project, all of them adding facets to the Moncler’s brand identity.

The creative soul of each project morphs with the Moncler soul, creating a new identity that is truly authentic. Moncler Genius strives for invention and innovation that customers will fully use and enjoy under the byline: one house, different voices, speaking of uniqueness to Moncler clients, one by one, with relentless pace and one language. Moncler’s language.

ABOUT THE DESIGNER

As a menswear designer, Craig Green focuses on issues that are closely linked to the human condition, protection and function being his main preoccupations.

Padding is brought to the ultimate level, making pieces look gigantic yet still very light, as if they were filled with air. Protection gets to the furthest, turning looks into soft contemporary armors, with hoods concealing faces. Amplified in their symbolic as well as functional presence, the garments resemble habitats: self-sufficient units to inhabit and live in under extreme conditions.

This collection includes sporty and aesthetic experiments pictured in voluminous and functional down jackets.

The London perfumer introduces his latest fragrance - Against Nature

Inspired by disruptive minds, for the freethinkers:

Timothy Han constantly reimagines as perfumes iconic literary works, written by some of this world's greatest thinkers, striving to challenge conventions and status quo.

This time, Against Nature is inspired by Joris-Karl Huysmans’ 1884 novel of the same name (or, À Rebours) which marks a break from his previous naturalist roots. The novels theme of decadence and fallaciousness are explored through the perfume, altering perceptions of what is real: a blur between the natural and the artificial, ultimately echoing an alternate beauty.

For this purpose, the unisex scent then uses a mixture of natural and artificially fragranced oils resonating the struggle between imitation and reality.

TAKE ME TO THE PERFUME

For Against Nature, Timothy Han has collaborated with New York artist Rafael Melendez to create a series of illustrations which have then been digitally manipulated to reflect the protagonist’s fascination with recreating the natural as artificial.

NOBO Collection

AMBUSH -- that has ascended to the highest of fashion circles whilst pulling off the feat of keeping its underground appeal, enters this season with apparel for the rainy days, along with a quirky, invigorating grunge twist.

Plaids, fleece, vinyl and nostalgia prints -- all remade to suit a modern-era teen spirit, set the scene for Yoon's cinematic punk hardware, on display through an array of keys and cable chains. Further down the road, we found ourselves swept away by a hazy wave of childhood reminiscence, where acidulous glass beads on necklaces and earrings, came wrap our rebel-hearts in sweet syrupy memories.

credits

Model: Juliet S.

Photo & Style: Oriane C.

Sunnies: Céline

Clothes and Jewelry: Ambush Design

Sneakers and Jeans: Juliet's own

As already seen in drop 1, the american iconography is a key focus of Raf Simons’ new direction for Calvin Klein. Included within the first delivery of Calvin Klein Jeans est.1978 was styles that feature a reimagined version of the iconic Brook Shields image from the Calvin Klein Jeans 1980 advertising campaign. This is a reappropriation of the collaboration between three American icons: Calvin Klein, Richard Avedon, Brooke Shields.