Puma x Def Jam
PUMA and Def Jam have teamed up on a collaborative concept to celebrate the record label’s 35th anniversary. The partnership runs for a year and will include a number of product drops –the first drop launched earlier this year with the Clyde Court. Now for SS2020 the collection will expand into some heritage Basketball silhouettes with the Sky LX Hi and the Clyde OG.
“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings.
RELEASE ON SATURDAY 7TH OF MARCH