On February 20, 2018, Moncler presented a new creative and communication chapter, a vision of the future. A vision beyond seasons able to establish a daily dialogue with the customers: the Moncler Genius Building. A hub of eight exceptional minds operating in unison while cultivating their singularity able to reinterpret the Brand; each one devoted to a singular project, all of them adding facets to the Moncler’s brand identity.
The creative soul of each project morphs with the Moncler soul, creating a new identity that is truly authentic. Moncler Genius strives for invention and innovation that customers will fully use and enjoy under the byline: one house, different voices, speaking of uniqueness to Moncler clients, one by one, with relentless pace and one language. Moncler’s language.
ABOUT THE DESIGNER
As a menswear designer, Craig Green focuses on issues that are closely linked to the human condition, protection and function being his main preoccupations.
Padding is brought to the ultimate level, making pieces look gigantic yet still very light, as if they were filled with air. Protection gets to the furthest, turning looks into soft contemporary armors, with hoods concealing faces. Amplified in their symbolic as well as functional presence, the garments resemble habitats: self-sufficient units to inhabit and live in under extreme conditions.
This collection includes sporty and aesthetic experiments pictured in voluminous and functional down jackets.
