To celebrate the launch of Billionaire Boys Club Holiday 13 collection Pharrell Williams was shot in his favourite pieces. An exclusive A2 poster featuring Pharrell Williams on the front and his thoughts on the new season on the back, will be added to every BBC holiday 13 order. Shop the Billionaire Boys Club here
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The history of sports and the heritage of PUMA have long been intertwined. Rudolf Dassler founded PUMA in 1948, and the brand has been breaking rules and records ever since. More than 70 years later, PUMA continues to push the limits of sport and culture with the same speed, innovation, and creativity in mind. Shoes that were once made for sport are re-issued for the Rudolf Dassler Legacy Collection, a tribute to the history of the brand and the classics that have lived on.
The shoes in this collection span decades and remain to this day some of the fastest, fiercest, and freshest out there – defining the brand’s legacy in both sport and fashion culture. The range includes the Sky Lo and Mid, Mirage, Ralph Sampson Lo and Mid, and Oslo City.
Buy the collection here!
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On Friday the 22nd of May released a second part of collaboration between Hôtel Casper and the talented LA based embroidery artist Stay Chill Bill.
For this launch Hôtel Casper has teamed up with Banana Copenhagen and there will be a pop-up event at Storm from 3-5pm.
This is the epitome of good vibes, when these two laidback brands join forces in this collaboration with the fitting title: Nothing but a Good Time.
Photo credit goes to Casper Lundemann (@casperlundemann_) & Victor Jones (@imvictorjones)
See you on Friday and buy the collection here or in store!
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We are thrilled to introduce a new brand coming to Storm!
P.F. Candle Co. is an independent fragrance company from LA owned and operated by wife-and-husband team Kristen Pumphrey and Thomas Neuberger. They believe that fragrance should be an everyday luxury, and their mission is to make life smell better through high-end quality and affordable prices. Yearly, they donate a portion of their total net profits to local and national charities. The entire P.F collection is vegan, cruelty-free, and phthalate-free. All of their candles are made with 100% domestically-grown soy wax. While their production methods have improved over the years, something that hasn’t changed about P.F. products is the people behind them.
Products from their collection are now available online and in store!
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Hôtel Casper just launched their new collaboration with the talented LA based embroidery artist Stay Chill Bill (Post Malone tour merch, Yelawolf, Orville Peck and many more..)
Last month Hôtel Casper opened the doors to a pop-up event at La Peer Hotel in the heart of West Hollywood. At the event the attendees could experience what Stay Chill Bill does best: see how the artist added his unique touch on a selection of Hotel Casper styles. These handmade and customized styles were sold exclusively at the event.
The event was a taste of the collaboration that had begun a little over a year ago, and have now resulted in an entire ecollection, inspired by the surfer, skater and biker culture in California.
This is the epitome of good vibes, when these two laidback brands join forces in this collaboration with the fitting title: Nothing but a Good Time.
Photo credit goes to Casper Lundemann (@casperlundemann_) & Victor Jones (@imvictorjones)
The first drop features embroidered denim jacket and is available online and in store!
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PUMA and Def Jam have teamed up on a collaborative concept to celebrate the record label’s 35th anniversary.
This special drop includes a collaboration with one of the iconic music artists from Def Jams portfolio "Public Enemy".
“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings.
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PUMA and Def Jam joined forces on a collaborative concept to celebrate the record label’s 35th anniversary. The SS20 collection expanded into some heritage Basketball silhouettes with the Sky LX Hi and the Clyde OG.
For this photoshoot Storm has teamed up with a rising danish artist Artigeardit, who is certainly taking over danish rap scene. Click through the pics to see more.
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Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, they have revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam.
RELEASE ON 4TH OF APRIL
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Fuck Art, Make Tees is a French label that takes inspiration from internet trends and online culture. The latest delivery brought brand new styles with updated text prints and fresh colorways.
Find your favorite style online and in store!
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L'Art de l'Automobile x Tamiya
French-based label has teamed up with Japanese remote control toys experts Tamiya and created limited capsule collection inspired by a monster truck. The collection features long-sleeved and short-sleeved t-shirts with simple designs in black and white featuring 'KARFOOT' graphic prints.
In store and soon online!
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Collection 007 represents TAIKAN’s opportunity to explore new materials, palettes and silhouettes. By diving into each of these categories, they see a magnitude of colors in play with the combination of nostalgic materials such as corduroy, poly-nylon and 3M. These new elements can be found infamiliar silhouettes like the SACOCHE, as well as the newest members to the TAIKAN family; SHOKI and STINGER. Bold and vibrant tonal hits are mixed in with their vintage influenced material. This harmonizes their take on the past with the modern day needs of the present, pushing them further into their future self. Collection 007 is sure to pay homage to the carefree moments in life through its sentimental color-stories and accessible silhouette.
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PUMA and Def Jam have teamed up on a collaborative concept to celebrate the record label’s 35th anniversary. The partnership runs for a year and will include a number of product drops –the first drop launched earlier this year with the Clyde Court. Now for SS2020 the collection will expand into some heritage Basketball silhouettes with the Sky LX Hi and the Clyde OG.
“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings.
RELEASE ON SATURDAY 7TH OF MARCH
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On the occasion of an exceptional collaboration between Peak Performance and Ben Gorham, founder of the exclusive beauty brand Byredo, we decided to show the functionality of the collection during a breezy sunrise on an early morning at an iconic location. Refshaleøen which is an artificial island characterized by industrial surroundings was chosen as the location. All photos were taken by Kenneth Nguyen, Copenhagen-based photographer also known for having fun on Youtube. Other than him was Peter Falktoft, former radiohost at DR Monte Carlo and now partner at the famous podcast show Her Går Det Godt, Søren Strange Lentz who is a designer from The Royal Academy and co-founder of the iconic Billboard stand up paddle board. A member of the team was also Thomas Rode, Michelin chef who started his early career at Kong Hans restaurant in Copenhagen and now founder of the webshop Rigtigmad.dk selling uncompromising food for danish homes, along with Kenneth Dehn, founder and former partner at the Crossfit box Butcher's Lab and now acknowledged personal trainer. Last but not least, Rasmus Storm with his son Anton Storm, who always strive together for what this collection defines, to be active and experience the outdoors.
