MYKITA FOR 424
Berlin minimalism, Californian ease. MYKITA and 424 has teamed up for a custom eyewear design.
Worldwide limited to 50 pairs in each colorway.
Shop the shades HERE
Berlin minimalism, Californian ease. MYKITA and 424 has teamed up for a custom eyewear design.
Worldwide limited to 50 pairs in each colorway.
Shop the shades HERE
stormfashion.dk
Peak Performance’s collaboration with Ben Gorham and the collection “Possessions of my Soul” continues for season FW 2020. Before discovering winter sports Ben Gorham longed for the dark and cold season in the city to end. Today he is a passionate winter explorer.
“I want people to understand how magical nature can be. Cities are more or less the same. When you first experien- ce nature, a whole new world opens and the world all of a sudden becomes much more interesting. A new adventure can start.” says Ben Gorham, Creative Director and Founder of Byredo.
The 19-piece collection features a complete range of products for winter in the mountains, from base layers to pro- tective shells. A bold Gore-Tex parka is a signature piece with its longer than long silhouette. The outerwear line also includes a Gore-Tex Infinium Down jacket and two Gore-Tex ski sets, hard-shell and padded. An oversized, padded flannel shirt and a long, padded liner are also key pieces.
The goal was to create an accessible product for a broader target group. Edgy shells with an urban twist. Peak Performance has together with Ben Gorham created liberating garments for where people actually live and for the things they experience. Pieces in the collection are functional but work just as well in the city just as in the outdoors.
The collection is now sold out!
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With the collection, Soulland celebrates the Peanuts comic strip’s 70th anniversary and focuses on some of Schulz’ hand-drawn vintage and classic artwork, assembled in a collage style.
“I love Charles Schulz’ work! The ability of the art to remain relevant across generations and age groups really amazes me!” Silas Adler, Co-founder & Creative Director at Soulland.
Adler continues, “Snoopy, Charlie Brown and the rest of the Peanuts gang are great characters for kids clothing and still hold relevance on the most luxurious garments. The focus of my work was to source exclusive materials like silk organza to create a grown-up and extravagant feeling, while still remaining humoristic and true to the Peanuts universe.“
The collection is now sold out!
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Y-3 launches the brand New Y-3 NOTOMA silhouette
adidas and Yohji Yamamoto return for the latest release of Y-3’s Fall/Winter 2020 collection. Inspired by the coming together of built-for-purpose details and Yohji’s signature aesthetic codes, the Y-3 NOTOMA boot champions exploration, adventure, and all-weather protection. Challenging preconceived notions of the familiar, the striking new silhouette merges ultra-functional design with rugged aesthetics inspired by the outdoors.
Built with function firmly at its heart, the Y-3 NOTOMA has been designed with a number of all-weather details. Featuring a lace closure, EVA midsole, and rubber outsole, the rugged silhouette allows the wearer to traverse both city and trail terrains with ease. Meanwhile, the inclusion of PrimaLoft® insulation fabric provides elevated warmth, even in the most wet conditions.
Now available in store and online here!
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Hummel recenty released hanball-inspired design, vintage silhouette footwear - REACH LX6000 Archive. The Reach LX6000 takes inspiration from the brand’s 100-year old archive to combine classic styling with a contemporary Scandinavian edge.
The REACH LX6000 is a celebration of the brand’s innovation and forward-thinking approach to design. Merging hummel’s revered heritage aesthetic with vegan materials and industry leading technology, the REACH represents a celebration of iconic heritage design adapted for a bright, optimistic future.
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New Karhu Fusion 2.0 just released and now available in store and online here. The sneaker fetures suede, nylon and mesh upper in reflecting pond and bone white colourway.
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Back to school with L'Art de l'Automobile. The latest drop from Paris-based label features classic shortsleeve t-shirts with printed car drawings. Available exclusively in store.
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Going into fall, a season that brings colder weather conditions, Karhu wants to evoke feelings of warmth, comfort, calmness and relaxation.
This Karhu Fusion 2.0 in Lily White and Grey Violet from the “Colour Of Mood” pack is a project that came full circle in collaboration with talented photographer Justine Leenarts and stylist Lisa Anne Stuyfzand. They carefully picked apparel pieces complementing the colour palette of the shoes.
Just released online and in store!
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Sports company PUMA and L.A. based streetwear brand R H U D E are releasing a new shoe together as a continuation of the recent co-branded collection, inspired by motorsports and infused with R H U D E’s minimalistic designs and colors.
This unconventional hybrid is a mashup of two iconic retro silhouettes, infused with signature RHUDE aesthetic. Futuristic CELL technology meets the retro KING football boot in the CELL KING, bedecked with badges, premium leathers, and classic colorways -- for a fresh take on vintage.
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We are honored to publish this interview with Joanna Ryglewicz, the founder and brand creator of Oio Lab, a premium skincare brand from Poland.
Since their founding in 2018, Oio Lab have been using innovative methods to produce skincare for both men and women. What is so special about the products is the combination of a scientific approach with natural ingredients. Oio Lab is where nature meets science.
The products include organic, cold-pressed oils of the highest quality as well as plant extracts obtained using innovative methods. They also enrich the natural base with highly selected active ingredients of proven effectiveness.
Click through the pictures to find out how the brand was created, her future dream projects, which products Joanna uses herself and much more!
Explore our range of products from Oio Lab online or in store.
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Based in Zurich, nine-year-old Onhas taken the athletic footwear market by storm. Elite athletes are winning Olympic and World Championship medals in the innovation from Switzerland. Driven by peer-recommendation, runners are discovering the superior performance and feel of On running shoes and its unique patented “Cloud” technology.
As a result, On is attracting the fastest-growing global fan commu-nity and has joined the ranks of the leading brands in the US, Europe and Japan.«I’ve been a fan of On and its products for a while, but after talking to the founders I realized we have a lot more in common than just our Swiss roots,» says Federer. «I’m excited to be part of the On team and to work on the future of a next-generation global sports brand.» Federer revealed that the first new products he is working on will be finished and released in 2020.
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Summer is slowly slipping away and September, the start of fall, is just around the corner. The weather conditions are slowly changing and it is necessary to switch to footwear that matches the season.
To make our life’s easier, Karhu, a Finnish sports brand, is releasing the ‘’Fall’’ sneakers - Fushion 2.0 in a mix of suede, leather and sturdy mesh. A warm colour palette is used in a mix with creamy, lilly white and jet black athletic colours.
The shoe is now available online and in store.
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Sean Wotherspoon is a Los Angeles-based designer known for his unique use of materials and colors. The cornerstone for all his projects is sustainable living.
At first, the Superstar was designed to be a basketball shoe. The rubber outsole was used to feet more flexibility and the shell toe was made to protect the player's toes. After being adopted by the hip hop scene in the '80s, it became the streetwear icon that it is today.
This version retains all the heritage of the OG Superstar, but is reimagined together with Sean Wotherspoon: a dedicated sneaker designer, collector and store owner. He mixes his passion for vintage streetwear together with his vegan spirit to put a unique spin on a classic. "We researched plant based, recyclable, alternative, and vegan materials that we could incorporate into the shoe so it can have multiple lives". - Sean Wotherspoon.
