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As already seen in drop 1, the american iconography is a key focus of Raf Simons’ new direction for Calvin Klein. Included within the first delivery of Calvin Klein Jeans est.1978 was styles that feature a reimagined version of the iconic Brook Shields image from the Calvin Klein Jeans 1980 advertising campaign. This is a reappropriation of the collaboration between three American icons: Calvin Klein, Richard Avedon, Brooke Shields.
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stormfashion.dk
Billionaire Boys Club, founded by Pharrell Williams, is a globally recognized clothing and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. As the company has morphed to continually lead and define fashion, its aspirational motto highlights a brand perpetually focused more on an embrace of originality and self than the direct financial realities of its name: "Wealth is of the heart and mind, not the pocket."
‘The Vikings’ are this season’s focus, creating a hybrid collection of futuristic, collegiate sportswear. Leaning on the heritage of the ‘Vikings’, both in the pioneering expeditions of its eponym and NASA’s ‘Viking Project’ of the 1970’s – in which the U.S. successfully landed spacecraft safely on Mars and transmitted images to Earth – the name plays on BBC’s fascination with space missions and the exploration of the unknown.
The collection also features crewnecks and t-shirts with nostalgic patches with the mantra "A shrinkring globe in an expanding universe" in a collegial sportswear style.
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SOLAR HU by adidas Originals and Pharrell Williams
Adidas Originals and Pharrell Williams continue their collaborative Hu series for Fall/Winter 2018,reiterating their common belief that, through sport, we all have the power to transform lives. In describing the collection, Pharrell expresses his fondness for the peaceful, meditative nature of running. He seeks to combine the performance breakthroughs of adidas with the fearless colors, bold patterns, and stylistic flair of East Africa, where running is deeply ingrained in culture.
Pharrell’s unparalleled cultural reach and deep connection to creativity is embodied in two exclusive styles of footwear and one piece of apparel. The collection is expressed in confident tones of aqua, scarlet, yellow, collegiate green, and collegiate purple. adidas Primeknit material is reimagined to evoke a naïve, handmade sensibility—contrasted with the familiar adidas toolings and the established aesthetic markers of the collaboration.
The Pharrell Williams SOLARHU NMD evolves the iconic NMD style with a new, trail-inspired outsole and ribbed Primeknit fabric that evokes intricate weaving techniques in a clash of colors. Contrasting black-onwhite patches—inspired by running bibs—are emblazoned on the front of each pair and feature coordinated slogans like “MOTHER” and “LAND” or “EMPOWER” and “INSPIRE” or the Swahili words “MIELE” (forever) and “MBELE” (forward), all spelled out in alphanumeric text. The shoe also offers a TPU lace cage realized in complementary colors and a midsole comprised of Boost, adidas’ revolutionary energy-returning material.
At the same time, the recently released Tennis Hu is subtly reimagined with its East African inspiration in mind. Most strikingly, the pattern variations of its Primeknit uppers are designed to conjure a handmade look and feel. The shoe also features an EVA™ midsole, suede overlays at its heel and toebox, a unique lacing mechanism, and leatherized eye-stay lace holders.
Finally, the Pharrell Williams SOLARHU TT FZ Jacket combines adidas innovation and the collection’s stylistic codes into a lightweight, double-layered, woven track top. The collection marks the beginning of a Pharrell Williams SOLARHU journey that will ultimately encompass performance as well.
As Pharrell explains: “Africa is a beautiful continent and the origin of civilization. Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport?”
stormfashion.dk
stormfashion.dk
Back in the ‘80s, the original RS (Running System) was an innovative, high quality cushioning technology. Today, PUMA rebooted the RS design and reset it back to zero – stripping it down to the basics, then building it up with modern materials and new cushioning tech. The RS-0 has arrived with an innovative design that’s evolved from the past and distinctly future looking.
PUMA has explored cultural genres such as gaming, music, photography and more to tell these stories of reinvention. And it continues this summer with sneaker drops inspired by music and sound. To celebrate this pillar within the pop culture spectrum, PUMA introduces the new RS-0 Sound.
The RS-0 Sound tells stories of remixed culture and musical reinvention. Inspired by ‘80s drum machines, music videos and bright colored fashion, the sneaker comes in diverse color ways and fun color block design. The silhouette also throws you back to the era where running shoes ruled the streets and dance floors. With added loops, sleek lacing system, subtle perforations on the vamp, a tonal embossed Formstrip and bright colored padded inserts. Definitely retro looking but with a futuristic vibe. The R-System logo puts the finishing touch on the tongue and outsole.
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(di)vision, founded by Simon and Gio in 2018, is a design and fashion expression that showcase ready-to-wear collections.
-SOLD OUT-
With a sustainable mindset, everything is reconstructed in Copenhagen from already existing items - providing a new context. With self-expression and In(di)viduality at its core, they strive to create genderless styles that are open to ones own interpretation.
Based in Copenhagen and bred from the constant exsposure of their everyday environment, (di)vision is the process of two, becoming one.
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After winning the prestigious LVMH award for Young Designers, Doublet’s Masayuki Ino is ready to take over the world - and the Storm shelves - with yet another outstanding collection. This time for AW18.
HEAD HERE TO SEE OUR DOUBLET SELECTION
The AW18 collection is highlighted by hand painted prints on denim, a life jacket-style vest and the trademark Doublet embroideries.
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A bold new vision of the foundations of American style, fusing the timeless iconography of Calvin Klein's legacy with the codes of youth culture. The offering takes high-impact cues from streetwear, juxtaposing graphic elements with quintessential, all-American silhouettes, through Raf Simon's eye for Calvin Klein.
The styles features a reimagined version of the iconic Brooke Shields image from the 1980’s Calvin Klein advertising campaign shot by Richard Avedon.
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In celebration of Belgian National Day, held on July 21, adidas by Raf Simons pays tribute to the designer’s home country with an exclusive new colorway of the RS Replicant Ozweego runner. Together with a recently released American edition, the new Belgian version completes a duo of nation-specific designs. They embody Simons’ pride for his birth country, Belgium, and his admiration for his country of current residence, the United States.
Both variants are updates to the RS Replicant Ozweego, a deconstructed style first introduced for Spring/Summer 2018. Here, Simons skins the iconic runner in the colors of the Belgian flag. He envisions the shoe’s progressive two-layer, mesh-and-synthetic upper in solid black, its EVA heel cap in lemon yellow, and its rubber outsole in cardinal red.
A singular statement and a paragon of contemporary design, the RS Replicant Ozweego is defined by distinct cut-out panels in place of the original RS Ozweego’s transparent silicone windows. The shoe will be packaged in an exclusive boxed set, each pair sold with three sets of matching geometric-printed knit socks.
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This is a countermovement. A new era of Sport Fashion. The Thunder takes an unconventical approach to design that disrupts and commands attention. It's loud color blocking, materials mixes and bright accents. It packs the power of a storm.
The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions and the loud color blocking reserve a spot for the Thunder on the international runways and streets.
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Poolscapes brings together two bodies of work?The Pool (2002–05) and Poolscapes (2009–12)?by French-born, Brooklyn-based photographer Karine Laval (born 1971), both focusing on the motif of the swimming pool. Presenting public pools in urban and natural environments throughout Europe and private pools in the US in two distinct sections, the book is arranged chronologically and shows an evolution in tone and depth, from the photographic to the painterly.
The Pool series invites us into a sun-bleached public pool at midday, evocative of childhood memories and the experience of leisure and bathing. Gradually these geometric lines and familiar architectural structures give way to the abstract, often blurred shapes and colors of the Poolscapes pictures that oscillate between representation and abstraction. Here the pool becomes a metaphor, a mirror whose surface reflects the surrounding world but is also a gateway into a realm where bathers are distorted and fragmented