Fenty x Puma

The wait is over as Rihanna’s inaugural FENTY PUMA by Rihanna apparel, footwear and accessories collection is now available in-store! No one can forget Rihanna’s debut of this collection last February in New York. Rihanna drew inspiration from contemporary Japanese street culture and tradition for her debut collection with PUMA. Mixing cultural influences with gothic overtones and exaggerated volumes and proportions, the fashion icon challenged the traditional male and female silhouettes and blurred the lines between genders that are often times too rigid for her fashion tastes.

“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” - Rihann