On Saturday October 5, Storm will be hosting a pop-up collab with the Danish rapper Emil Kruse. Emil Kruse will be greeting the fans himself from 10AM and onwards.
An Emil Kruse playlist and some demos that haven't been released yet will caress the Storm loudpeakers in the store.
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For FW2018, adidas by Raf Simons continues to update now-iconic silhouettes.
The RS OZWEEGO takes a futuristic approach with a two-layer upper and a running-inspired profile. This season’s version features a shiny synthetic leather with subtle mesh details and a specific lacing design. New colors highlight this style’s signature bold sole construction: available in black/white and 4 other vivid combinations – blue upper with pink, grey with green, red and glory purple, and deep navy upper with a yellow sole.
The coveted tennis shoe, the RS STAN SMITH, makes a bold statement this season in refined leathers and new colors like pink, yellow, electric blue and cream.
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Motofumi “Poggy” Kogi is an international king of style. Fusing streetwear, hip-hop and Japanese bespoke classic traditions, Poggy is refined yet eclectic. Teaming up with PUMA to celebrate the 50th anniversary of the Suede, Poggy brings his unique aesthetic to the classic silhouette with a touch of Japanese traditional element.
Poggy’s style is never bound by time or trends. His expertise of combining various genres with an overwhelming sense of design and deep meaning has attracted global attention to his work. He has also served as the director of Japan's most influential fashion boutique UNITED ARROWS & SONS.
Poggy reimagines the Suede in the tradition of Japanese tabi socks but still retaining its hip-hop roots. A fully knitted indigo blue sock with Suede panels on the side and elastic band on the forefoot sit atop a textured gum sole. He went beyond and refreshed the Suede’s standard closure system with a Kohaze, a traditional Japanese hook, making it look more streamlined and sleek.
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Simplicity and functionality define Scandinavian design and Han Kjøbenhavn is at the forefront, taking it to an extraordinary level. Extending their influence from high fashion to sport-inspired street wear, Han Kjøbenhavn partners with PUMA for the third season and recreates workwear staples in luxe materials.
Playing with the theme inside-out, Creative Director Jannik Davidsen reimagines classic vintage workwear and mashes it with sports hints. As always, pulling inspiration from his Scandinavian roots and sensibilities, the result is a collection with a premium feel and hand-made look, street wear that’s elevated and redefined.
According to Jannik, “We always challenge ourselves and outdo what we created in previous seasons. For this collection, I thought of flipping the design inside out to make it more interesting. Still keeping it wearable, as an everyday staple, but with luxe materials and meticulous craftsmanship.”
With no restrictions, Jannik designed the collection with the interior of the products as the focal point. Showing off the raw materials and details, giving off a progressive design. The PUMA x Han Kjøbenhavn Avid is crafted with premium soft leather and mesh uppers. With raw vintage suede, leather and nubuck overlays, the pair in Steel Gray and White colorways is anything but ordinary. His design also jumps to the next level with the Trailfox Disc HAN, with premium soft leather and mesh upper is rendered with raw vintage nubuck and leather overlays. With an aggressive trail-inspired chunky rubber sole, the sneaker features the PUMA Disc laceless technology and co-branded plastic lace jewel on outer padded leather tongue.
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“I wanted to travel until I did not have to search anymore. Today I know that life is a journey that brings you to the end of the world, a return to the harmony we have lost.” Thus speaks the great Swiss explorer Ella Maillart, who in 1951 was one of the rare Westerners to reach Nepal, the birthplace of Buddha.
When oceans will rise, the highest places will be the last refuges and zones that were once considered hostile to humans will become shelters. Eleventh Hour is an exploration around the smell of things ending, a journey to the end of Time, the last perfume on Earth.
The top notes, led by the peppery and citrus accents of Ban Timmur, take us to the Nepali highlands, where this plant grows. Wild fig, the first forbidden fruit, is the heart note of Eleventh Hour. A symbol of desire, its sweet and captivating scent encapsulates the smell of danger. From the warmth of tonka beans combined with cashmere woods notes emanates an energetic radiation, similar to that released by our solar plexus when it opens wide. As if a bond was recreated between man and cosmos.
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THE Y STANDS FOR YOHJI YAMAMOTO
THE 3 REPRESENTS ADIDAS’ THREE SIGNATURE STRIPES
THE - SIGNIFIES THE BOND BETWEEN THE TWO
In FW18, Y-3 releases the second RUNNER 4D, an avantgarde silhoutte constructed using adidas’ pinnacle technology. The products focus is the 3D printed midsole, created with light and oxygen.
The Y-3 Runner 4D has the worlds first high performance midsole created with light and oxygen tuned for controlled energy return. The 4D RUNNER features a unique open structure for enhance breathability underfoot and black primeknit Y-3 upper and carbon eye stay (super resistant) - adding to technical design detail.
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Her Går Det Godt is a media outfit run by Esben Bjerre and Peter Falktoft. The main outlet from the two consists of one of the most popular Danish podcasts ever, but travel shows, xmas ornaments and current affairs are no strangers to their outcome. Now Storm presents their first merchandise capsule.
Photos: Kenneth Nguyen
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It is time for Big Sean to unveil the latest drop in his ongoing collaboration with the Puma giant
What has made their collection undeniably refreshing in the current landscape, is the care taken in curating an assorted range of fabrics, color themes and cohesive outfits.
His vision for FW18: sherpa, corduroy, fleece and checked flannel paired with - and declined in - earthy Midwest tones -- pale birch, laurel, burnt ochre. Plush, creamy suede also adorns the footwear part of the line, with the now signature jelly bean sole.
The recurring blue-white-green ribbon highlights for the best the collection's harmony, along with the "D+CAT" logo emphasizing further its decidedly distinct identity.
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Credits
Model: Juliet S. / Anton S.
Photo & Styling: Oriane C.
Clothes: A-Cold-Wall*
Beaded necklace: Ambush Design
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On February 20, 2018, Moncler presented a new creative and communication chapter, a vision of the future. A vision beyond seasons able to establish a daily dialogue with the customers: the Moncler Genius Building. A hub of eight exceptional minds operating in unison while cultivating their singularity able to reinterpret the Brand; each one devoted to a singular project, all of them adding facets to the Moncler’s brand identity.
The creative soul of each project morphs with the Moncler soul, creating a new identity that is truly authentic. Moncler Genius strives for invention and innovation that customers will fully use and enjoy under the byline: one house, different voices, speaking of uniqueness to Moncler clients, one by one, with relentless pace and one language. Moncler’s language.
ABOUT THE DESIGNER
As a menswear designer, Craig Green focuses on issues that are closely linked to the human condition, protection and function being his main preoccupations.
Padding is brought to the ultimate level, making pieces look gigantic yet still very light, as if they were filled with air. Protection gets to the furthest, turning looks into soft contemporary armors, with hoods concealing faces. Amplified in their symbolic as well as functional presence, the garments resemble habitats: self-sufficient units to inhabit and live in under extreme conditions.
This collection includes sporty and aesthetic experiments pictured in voluminous and functional down jackets.
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The London perfumer introduces his latest fragrance - Against Nature
Inspired by disruptive minds, for the freethinkers:
Timothy Han constantly reimagines as perfumes iconic literary works, written by some of this world's greatest thinkers, striving to challenge conventions and status quo.
This time, Against Nature is inspired by Joris-Karl Huysmans’ 1884 novel of the same name (or, À Rebours) which marks a break from his previous naturalist roots. The novels theme of decadence and fallaciousness are explored through the perfume, altering perceptions of what is real: a blur between the natural and the artificial, ultimately echoing an alternate beauty.
For this purpose, the unisex scent then uses a mixture of natural and artificially fragranced oils resonating the struggle between imitation and reality.
For Against Nature, Timothy Han has collaborated with New York artist Rafael Melendez to create a series of illustrations which have then been digitally manipulated to reflect the protagonist’s fascination with recreating the natural as artificial.
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NOBO Collection
AMBUSH -- that has ascended to the highest of fashion circles whilst pulling off the feat of keeping its underground appeal, enters this season with apparel for the rainy days, along with a quirky, invigorating grunge twist.
Plaids, fleece, vinyl and nostalgia prints -- all remade to suit a modern-era teen spirit, set the scene for Yoon's cinematic punk hardware, on display through an array of keys and cable chains. Further down the road, we found ourselves swept away by a hazy wave of childhood reminiscence, where acidulous glass beads on necklaces and earrings, came wrap our rebel-hearts in sweet syrupy memories.
credits
Model: Juliet S.
Photo & Style: Oriane C.
Sunnies: Céline
Clothes and Jewelry: Ambush Design
Sneakers and Jeans: Juliet's own
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In honor of the Suede’s 50th anniversary, PUMA is releasing exclusive Suedes over the course of the year. Our collaborators: the legends of the music world, the streets, the fashion industry, and pop culture.
German designer Hikmet Sugoer rocked the streetwear world when he left Solebox to found his own label, Sonra. Today, his exclusive, handmade pairs are some of the most coveted in the sneaker world. In the debut of PUMA x SONRA, Sugoer transforms the classic Suede with organic materials, a hand-crafted feel, and details inspired by Turkish carpets. Each shoe has yiprat stamped at the sole – a Turkish word meaning “to wear down,” and a reminder that these kicks should be worn rather than displayed on the shelf.
