adidas Day One

adidas Day One

There’s a new day. There’s a new beginning. There’s Day One.

Change takes drive. adidas Day One is tailored performance for the court where making the shot is as crucial as making a statement. Our always-on, always-moving lives call for something more.

Intelligently engineered, Day One resides at the intersection of sports and leisure, placing adidas performance expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude and innovation.