To celebrate our 30th anniversary we’ve reworked Edwin’s classic Sun logo in Storm’s signature orange and pink – a simple way to bring both identities together. The result is a limited-edition t-shirt and sweatshirt that reflect our shared appreciation for quality, design, and staying true to who we are.

Regular fit t-shirt.

Specifications -  100% Cotton. Made in Portugal.

Color - Orange

To celebrate our 30th anniversary we’ve reworked Edwin’s classic Sun logo in Storm’s signature orange and pink – a simple way to bring both identities together. The result is a limited-edition t-shirt and sweatshirt that reflect our shared appreciation for quality, design, and staying true to who we are.

Regular fit sweatshirt. 

Specifications -  100% Cotton. Made in Portugal.

Color - Off White

Verdúu stands up for a thriving, living culture of authentic, unique perfumes.

In order to give up-and-coming fashion designers the freedom to realize their own vision. Verdúu has designed a collaboration process where a perfumer translates the inspiration of a designer, in its purest, most true form into a scent.

Shop the fragrances here

The label Verdúu was founded in 2015 by Alexander botov (Munich) because of his love of perfumes and the willingness to transfer the creative potential of young designers from around the world into outstanding fragrances.

He won Mark Buxton (Paris) over to become a partner in charge of the perfume creation and philosophy behind the heart of the Verdúu fragrances. The team was completed with a third visionary mind through Björn Jonas (New York), who took the role as Creative Director, giving Verdúu its poetry, face and identity.

Working with young designers to create something new and unprecedent exites us. Due to the small size of all Verdúu bottles, people are granted access to high-quality perfumes from young visionary designers. This was we encourage people to seek out more of the designers work.

The first perfume launched in 2015 was from the Berlin-based Designer Hien Le. The following two perfumes from Michael Sontag (FORM) and GOETZE (Gegenwart) launched in January 2016.

424 is back with a lookbook shot by none other than Adam Katz Sinding (@le21eme)

For their SS18 season, the LA label hits hard with loads of custom bandana prints, but more noticeably, a wide array of diverted news channel logos, with amongst them CBS, CNN, NBC and the infamous FOX News.

A now more than ever relevant take on today's America, and as Guillermo Andrade says himself, a way to re-appropriate enduring symbols of the Americana spirit he has grown up around.

Denmark-based sportswear brand Hummel is a sports-centric brand with a focus on practical yet fashionable design. The brand’s love for sport and football in particular has resulted in the name almost becoming synonymous with football internationally. It is that love for football which has been the inspiration for this collaborative capsule collection.

Designer Guillermo Andrade from 424 on Fairfax, shoe designer Erik Bjerkesjö, sportswear designer Malkit Singh and Rasmus Storm founder of Storm, have come together in collaboration with Hummel to create ‘424 on Fairfax & Storm for HUMMEL HIVE’. The collection celebrates hummel's history, updating hummel's past to the present.

424 AW17 pre-release in store and online

424's creative mastermind Guillermo Andrade visited the store for the exclusive pre-release of the AW17 "broken window theory". See pictures from the event here.

Being one of the Storm faves, 424 continues explore new land under the direction of founder and designer Guillermo Andrade.

The SS17 collection is showcasing his imaginative skills, taking inspiration from his childhood in Guatemala. As Guillermo states it was as a time where he struggled, his family living without running water and electricity, helping his handyman father out with construction and house painting.

Guillermo Andrade has turned these memories into a vibrant collection “The Painter” with strong signal details emerging from the workwear-themed drop.

424 "The Painter"

The second drop of 424's SS17 collection is, as well as the first drop, a result of founder and designer Guillermo Andrade's imaginative skills, with inspiration from his childhood in Guatemala. In the collection hoodies, long sleeves and t-shirts with rubber screen prints are to find amongst many other cool styles. Statements such as "Discover the Earth", a paint can and the signature "FOURTWOFOUR" print is also a part of the collection.

New drop from LA-rooted brand 424. From shirts to bottoms to jackets, the collection offers a wide variety of both shapes, prints, materials and colorways. Diversify your wardrobe with 424 as there are a number of ways to combine the different pieces.

Repeating the success from earlier this spring, 424 and Japanese brand doublet have rejoined forces again to create an Autumn/Winter 2017 collection. The collection, heavily consisting of hoodies and tees, have a punk-inspired vibe. Expressed in the strong color combinations of black, red and blue, and the bold prints, embroideries and thread trims, the collection sports bold "424" and "Los Angeles" branding.

LA-based store 424 on Fairfax has joined forces with tattoo artist Sean from Texas and created a capsule collection. The collection consists of t-shirts, sweatshirts and bomber jackets, all featuring printed sketching by Sean from Texas. Known for his unorthodox, minimalistic line tattoos, the pieces offer classic streetwear silhouettes with a humorous twist.

Guillermo Andrade, founder of Los Angeles- based boutique 424 on Fairfax introduces his first collection. The deeply personal designs are based on his experience with new technology and his adaptation of style. "I was not allowed to visit my brother, who was deported [back] to Guatemala," explained Andrade. "Google Earth made me feel closer to him, being able to see where he was brought me a bit of peace.“ As personal this collection is - he wants his customers to make it their own. "Just download Google Earth, find your place on the planet, type your location on top of the image, get some clear floss or thread, and stitch it onto your jacket.“ Guillermo Andrade introduced his collection during CPH Fashion Week.

Eytys 48 hours in Kyiv by Sasha Kurmaz. Photographer and visual artist Sasha Kurmaz was born in Kiev in 1986, right after the notorious Chernobyl disaster. Although starting his artistic path as a graffiti artist, Kurmaz describes his work as ”photographic” regardless the medium; installations, paintings, video or producing photo zines. For Eytys SS’15 collection Kurmaz created this photo zine and patterns echoing slogans from the current Ukranian turmoil, urging pro- democracy and calling for civil rights. The patterns are seen on the Eytys Spring/Summer 2015 collection of printed sneakers, packaging and installations. The book launches Friday January 30th.

The focus is on the graphics of the products from the 5 Moncler Craig Green line, collection n°5 of the Moncler Genius project, which combines the unique vision of the London designer with Moncler’s technical expertise. An uncompromising piece able to revolutionize any outfit.

According to Matthew Williams, founder and creative director, 1017 ALYX 9SM stands for a metropolitan and industrial sensibility that is never dry or cold. Function and comfort, which are mandatory for both 1017 ALYX 9SM and Moncler, define a modern line up of modular outerwear. Puffers, padded parkas, featherweight parka windbreakers, sleeveless vests and bonded leather pieces are mixed with functional base layers and hi-impact accessories such as chain belts with hooks, hooded backpacks and neoprene boots with rubber soles. The color palette is suitably metropolitan: dominantly black, grey and white with outbursts of orange and red.

BUY HERE OR IN STORE
7 MONCLER FRAGMENT HIROSHI FUJIWARA

... tweaks plain items in subtle ways, hiding technical features lightness
and pack-ability behind a seemingly normal appearance.
The selection of pieces revolves around the theme of the
World Tour, drawing on both ideas of travel and music.
Rain jackets, plaid blazers, parkas, field jackets and travel
jackets are stamped with Fujiwara’s trademark slogans.

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