British fashion designer Bella Freud founded her eponymous fashion brand in 1990. She quickly became a favorite in fashion, due to the success of her signature sweaters with slogans such as „Je t’aime Jane“ and „Ginsberg is God“ which was a tribute to Jane Birkin and poet Allen Ginsberg. The next step was to translate the design ideas into scent, which is when the brand released its first range of covetable scented candles with the same slogans. After teaming up with perfumer Azzi Glasser, the scents have been taken to the next level and a trio of perfumes has been launched! While “Ginsberg is God” is a unisex perfume and has slightly more masculine notes such as Black Pepper and sacred woods, “Je t’aime Jane” and “1970” is more an homage to the feminine, seductive, and smoldering sexiness of the 1970s with Jasmin Night Flower, Orange Blossom, Rose de Mai and blonde wood notes. Get the perfumes & candels HERE

Introducing Bellroy
Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments.

Explore the Bellroy Designers Edition collection here

Designers Edition
Consisting of a variety of colors of note sleeves, wallets and cardholders, the collection consists of twelve pieces of exclusive leathers, metallic accents, crisp lines and minimalist forms whilst maintaining the simplicity and detailing of each piece.

An award-winning deodorant formulated for 48 hour protection. Seaweed extracts & hyaluronic acid moisturize the skin while probiotics help neutralize odor. Made without aluminum, parabens and phthalates.

Sunlight sparkles on softly rolling waves. A deep breath. Awaken. Energize. Lift. Plunge into depths of eucalyptus and orange blossom, earthy vetiver and amber, warm and lingering. Crisp bergamot and sharp grapefruit punctuate—a fresh start, a new day.

Top: Italian Bergamot, Grapefruit
Heart: Hinoki, Vetiver
Base: Eucalyptus, Amber, Orange Blossom

Specifications - 2.6 OZ / 75 G.

Elevate your space with a cleaner candle. Comprised of coconut and soy-based wax, this home fragrance burns up to 50 hours, filling any space. Formulated with vegan-friendly ingredients.

Sunlight sparkles on softly rolling waves. A deep breath. Awaken. Energize. Lift. Plunge into depths of eucalyptus and orange blossom, earthy vetiver and amber, warm and lingering. Crisp bergamot and sharp grapefruit punctuate—a fresh start, a new day.

Top: Italian Bergamot, Grapefruit
Heart: Hinoki, Vetiver
Base: Eucalyptus, Amber, Orange Blossom

Specifications - 8.5 OZ / 240 G.

A nutrient-rich body mist gentle enough to wear on every inch of skin. Each mist infuses a delicate layer of Glycerin and Red Algae for restoring moisture, while Salt & Stone’s signature fragrance lingers.

Sunlight sparkles on softly rolling waves. A deep breath. Awaken. Energize. Lift. Plunge into depths of eucalyptus and orange blossom, earthy vetiver and amber, warm and lingering. Crisp bergamot and sharp grapefruit punctuate—a fresh start, a new day.

Top: Italian Bergamot, Grapefruit
Middle: Hinoki, Vetiver
Base: Eucalyptus, Amber, Orange Blossom

Specifications- 100 ml.

Wild bergamot weeds sing citrus-speak in spring by the cool, cool water of Great Lake Superior.

Specifications - 7 oz / 198 g.

Concrete and poetry. Raw beauty. A house as a fragrance. Materia in transition. Exterior become interior. Expanse and freedom open up. »Form follows emotion. Emotion follows senses.« A scent like a bed of clouds that nestles against wide windows. As massive walls touch the damp earth. Rich green meets hard edges. A masterpiece made of glass, steel and concrete that involuntarily blends into the environment. Like a painting, a fantasy, surrounded by radical space. The fragrance picture – wide spaces filled with the sound of green, velvet flowers and cool marble. Architecture meets nature and speaks poetry. A fresh wind of bamboo, bergamot and wild herbs surrounds a room made of bronze surfaces and green natural stone. A room, accentuated and at the same time naturally sublime. In the depths, the composition consists of spicy saffron notes and fine woods that make a stylish statement with a dream of cool materials – an image of freedom and endlessness.

Top: bergamot, coriander, camomile, bamboo
Heart: vegetal, saffron, sage, violet leaves 
Base: patchouli, agarwood, musk, leather

Specifications - Eau de Parfum. 50ml

Please note: perfumes are only shipped within EU

When Justin Bieber kicks off his Stadium Tour in the weekend, Storm will host the world premiere of the new Stadium Tour Merchandise at its pop-ups in Aarhus and Copenhagen. The all-new Stadium Tour merchandise features racing images and references from the 80's motocross scene.

The collection features graphic t-shirts, hoodies, crewnecks, printing on Champion shorts, sweatpants and more. The Stadium Tour Merchandise features different prints such as "S" for Stadium Tour and "Tour" as well as photos of Justin Bieber posing with a motocross bike and much more. All-yellow and all-blue long sleeves with "Stadium" printed is also a part of the collection.

The Stadium Tour merchandise will exclusively be sold in store at the pop-ups in Aarhus and Copenhagen. Please follow our social media platforms for further information.

Large Storm totebag with reinforced bottom and snap button to keep your belongings safe. This is the big shopper. 

Specifications - 100% cotton. Made in France. Measurements: Width: 60 cm. Height: 47 cm. Depth (bottom): 19 cm.

Large Storm totebag with reinforced bottom and snap button to keep your belongings safe. This is the big shopper. 

Specifications - 100% cotton. Made in France. Measurements: Width: 60 cm. Height: 47 cm. Depth (bottom): 19 cm.

Color - Pink

Deep spicy green groves on the cool cool California coast.

"Eucalyptus is one of my top five favorite smells in the world. The oil alone cannot encapsulate its real essence – balmy, green, woody, and deeply spicy. I hope this perfume captures this for all the seekers and tweakers out there." -D.S.

Bijules trunkshow at Storm Saturday 10th of March.

Click on image to watch more pictures.

BUY BILLBOARD CARBON KIT HERE

Billboard Sup is a London-Copenhagen based brand. Born on the Thames, it was created because there was nothing that could really cope with the challenges that paddling though London poses. The strong tide the big waves and all the safety issues associated with it.

Through innovative designs, collaborations and sourcing of new materials, the brand strives to bring out products that define and brings a modern edge and superior quality to stand up paddling. The products are being developed with the long-term usage and durability in mind, that is specifically demanded by professional explorers and many endurance athletes. Billboard is an urban expedition paddleboard brand, with a proven capability to go anywhere – and back.

The Carbon Kit features everything you need to get on the water: Billboard H4 Paddleboard, Carbon Paddle CP-1, Carbon Fin CF-1, Sup Leash SL-1, High Pressure Pump HP-1, Board Travel Bag, Paddle Bag, Pump Bag, Tool Kit.

MEET THE DESIGNERS BEHIND BILLBOARD SUP

Storm now gives you the opportunity to meet the designers and founders of Billboard Sup. Kira and Soren Strange are the forces behind Strange Works, a design consultancy that creates iconic accessories for leading fashion houses such as Chanel, Armani, Chloé and Saint Laurent.

JOIN THE EVENT HERE

They work in close collaborations with the most influential people in the industri, Phoebe Philo, Clare Wright Keller, Tom Ford, Karl Lagerfeld to mention a few.

Kira and Soren are drawing on their deeply rooted scandinavian design heritage. With a strong combination of raw talent and extensive experience their portfolio ranges from eyewear and watch making to high-end leather goods. Their relentless pursuit of perfection and attention to detail, spring from a desire to create the ultimate luxury item.

They were introduced to paddle boarding by their friend, actor and comedian Bill Bailey and fell in love with the simplicity and the immediate contact with urban nature. The feeling of standing on water and experiencing London was amazing.
The ideal board, one that can hold all the gear for the great adventures, be safe and stable yet fast enough to paddle against strong tidal Thames currents was born! The result is Heron 4M.

Order your Billboard Sup here

Billboard Sup is a London-Copenhagen based brand.

Born on the Thames, it was created because there was nothing that could really cope with the challenges that paddling though London poses. The strong tide the big waves and all the safety issues associated with it.

Through innovative designs, collaborations and sourcing of new materials, the brand strives to bring out products that define and brings a modern edge and superior quality to stand up paddling. The products are being developed with the long-term usage and durability in mind, that is specifically demanded by professional explorers and many endurance athletes.

The aim of Billboard Sup, is with visionary aesthetics, to make the Ultimate Stand Up Paddle gear. This done by taking into account the needs for serious functional equipment and contemporary technical SUP gear, that can be a true companions on your next expedition.

Billboard is an urban expedition paddleboard brand, with a proven capability to go anywhere – and back.

To everyone who participated in the Billie Eilish x STORM pop up - thank you for coming and being a part of an amazing day accompanied by joy, laughter, smiles, sun and singing!