Puma x XO - A collaboration between Puma and The Weeknd has resulted in his first signature sneaker, the Parallel: a high top sneaker inspired by traditional military boots.
When asked who he would like to see wearing the sneaker The Weeknd answers “To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it."
The follow up to the PUMA x XO Parallel that dropped in August, the next release features an Olive-Green colorway of the sneaker boot complimenting a range of apparel dubbed “Deluxe Denim”
SHOP THE COLLECTION HERE
The collection remains a true reflection of The Weeknd's personal style merged with PUMA’s sport-inspired silhouettes. Raw and destroyed denim and contemporary street inspired oversized silhouettes are this drop’s recurring theme.
D.S. & Durga
Top: Saffron Leather, Suede, Vinyl
Middle: White Violet, Hiba, Castoreum
Base: Diesel Smoke, Earth Dirt, Galbanum Resin
Sports brand PUMA is giving the iconic FAST RIDER running-inspired shoe a fresh look for 2020. Fronted by PUMA Ambassador YBN Cordae along with dancer and singer DaniLeigh, the new FUTURE RIDER Play On fuse futuristic and retro designs through vibrant futro color combos and nostalgic style nods.
The sneaker shows off a sleek white midsole and Formstrip as well as black suede overlays and drops in a vibrant blue color paired with red and neon green or juxtaposed with bold 80s color splashes like neon green, pink, orange and violet. The FUTURE RIDER Play On also references the past with a corrugated outsole inspired by the original FAST RIDER’s Federbein conical studs, in addition to a TPU heel stabilizer for added balance.
RELEASE ON FEBRUARY 22ND
Rasmus Storm, 50 years old, owns the fashion con- cept store Storm in Copenhagen together with his wife Line. They share two kids who today also are involved in the business. ”Storm is a family business, so I hope it will stay in the family forever.” It’s almost 25 years ago since they opened Storm at Nørrebro in Copen- hagen. The store has been located in the city centre since 2001. Rasmus is autodidact and self-learned in everything he knows about running a store.
(di)vision, founded by Simon and Gio in 2018, is a design and fashion expression that showcase ready-to-wear collections.
With a sustainable mindset, everything is reconstructed in Copenhagen from already existing items - providing a new context. With self-expression and In(di)viduality at its core, they strive to create genderless styles that are open to ones own interpretation.
Based in Copenhagen and bred from the constant exsposure of their everyday environment, (di)vision is the process of two, becoming one.
ONLINE AND IN STORE
Berlin-based magazine 032c and Adidas has teamed up in a new collaborative release, presenting a clean white take on the FYW S-97 Salvation. The shoe features mesh upper with suede and leather overlays, which is highlighted by the silhouette’s wavy design.