• Dima Leu

Dima Leu

New drop from Dima Leu featuring dresses, sweatshirts and skirts with raw cut details and open hand pockets.

Shop the new styles here.

The collection explores the boundary between suits and tracksuits, resulting in the development of tailored sportswear.

  • Shi_So - Nomenclature

Shi_So - Nomenclature

Say it with a long "o" - and in Japanese, it means "modern thought". With a short "o", it trips over the tongue with the uniquely complex flavor of the shisho leaf. An iconic herb in Japanese cuisine, shiso is seldom featured in fragrance. But its smell - a blend of mint, basik and cumin with a metallic flash - has long faschinated Bertrand Duchaufour.

In Shi_So, he spins it into an arrestingly modern take on a classic genre, the eau de Cologne, replacing citrus with a kaleidoscope of green notes. The zesty bite of cardamom. A sprig of cool spearmint. Lemony verbena. Raspy blackcurrant. Soapy almondy anise. Tart rhubarb. Glycolierral wraps the bracing blend in a sweet mily sap-laden effect. 

Buy the fragrance here

  • Billboard Sup
Meet the designers

Billboard Sup Meet the designers


Storm now gives you the opportunity to meet the designers and founders of Billboard Sup. Kira and Soren Strange are the forces behind Strange Works, a design consultancy that creates iconic accessories for leading fashion houses such as Chanel, Armani, Chloé and Saint Laurent.

Join the event HERE

They work in close collaborations with the most influential people in the industri, Phoebe Philo, Clare Wright Keller, Tom Ford, Karl Lagerfeld to mention a few. 

Kira and Soren are drawing on their deeply rooted scandinavian design heritage. With a strong combination of raw talent and extensive experience their portfolio ranges from eyewear and watch making to high-end leather goods. Their relentless pursuit of perfection and attention to detail, spring from a desire to create the ultimate luxury item.

They were introduced to paddle boarding by their friend, actor and comedian Bill Bailey and fell in love with the simplicity and the immediate contact with urban nature. The feeling of standing on water and experiencing London was amazing. 
The ideal board, one that can hold all the gear for the great adventures, be safe and stable yet fast enough to paddle against strong tidal Thames currents was born! The result is Heron 4M.

Order your Billboard Sup here or in store at Storm

Billboard Sup is a London-Copenhagen based brand.

Born on the Thames, it was created because there was nothing that could really cope with the challenges that paddling though London poses. The strong tide the big waves and all the safety issues associated with it.

Through innovative designs, collaborations and sourcing of new materials, the brand strives to bring out products that define and brings a modern edge and superior quality to stand up paddling. The products are being developed with the long-term usage and durability in mind, that is specifically demanded by professional explorers and many endurance athletes.

The aim of Billboard Sup, is with visionary aesthetics, to make the Ultimate Stand Up Paddle gear. This done by taking into account the needs for serious functional equipment and contemporary technical SUP gear, that can be a true companions on your next expedition.

Billboard is an urban expedition paddleboard brand, with a proven capability to go anywhere – and back.

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