Monkey Time joins forces with hummel J, the sub-label of Hummel, to create a capsule collection. The collection offers a selection of outerwear, trousers and light layering options inspired by the Danish wilderness.
Reebok Classic has partnered with revered lifestyle store Beams, releasing a capsule collection that celebrates the timeless NPC UK style and the brand’s longstanding and storied history on the courts. Since the 70s, Beams has been the leading lifestyle store in Japan, with a menswear offering that includes relaxed yet sophisticated designs that pay homage to traditional American and sports styles. For Spring/Summer, Reebok Classic and Beams are uniting to pay respect to English sportsmanship, where traditional American sports traces its roots. Taking inspiration from Reebok Classic’s court heritage and combing it with Beams’ aesthetic, the collection takes traditional tennis designs and updates them with elevated materials and contemporary execution.
Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society in the early twentieth century and a perfume connoisseur. In a room on the upper floor of the family chateau, Fouquet created and perfected various essences for his own personal use – aided by Philippe, the family butler. One night during his summer vacation in 1937 on the French Riviera (Côte d’Azur), Albert met and got on very well with a young American student who was touring France in a convertible: John F. K., John’s charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning: “In this bottle, you will find the dash of French glamour that your American personality lacks.” On returning from his vacation, Albert received a letter from John in the U.S. thanking him for the kind gesture and informing him of the success his perfume was enjoying among his friends. He requested that Albert send him eight samples, “and if your production allows, another one for Bob”.
His perfectionism extended not only to the fragrance but everything surrounding it. He didn’t fill the order until Philippe found some beautiful glass bottles in a Parisian pharmacy that Albert considered suitable for his cologne. Finally, he ordered several boxes decorated with the same pattern as the shirt that JFK was wearing when they met, and then labeled the bottles and boxes with John's amusing request: “EIGHT & BOB”. Unfortunately, the success of his cologne would not spread much further. In the spring of 1939, Albert died in an automobile accident near Biarritz (France). Philippe, the only person who could handle the orders, would only continue with the work for a few months, since the start of World War II forced him to leave his job with the Fouquet family. In the final shipments, Philippe hid the bottles inside books that he carefully cut by hand to prevent the Nazis from seizing the cologne.
Decades later, thanks to the family of Philippe the butler, the formula for “EIGHT & BOB” has been completely recovered, along with its carefully crafted production process. Once again, it has become one of the most exclusive colognes, preferred by the world’s most elegant men.