• Serious Wapanese

Serious Wapanese

Coming from a generation without borders, gathered around the same desire to contribute to the culture. Serious Wapanese is a Parisian kid inspired by American & Japanese culture. In autmn 2014, S ~ W decides to use his references, culture and inspiration to launch his first streetwear capsule echoing to the concept of “SEASON 0.” The first items are designed keeping the DNA of Serious Wapanese : strong iconography & cultural mix. S ~ W’s aesthetics mixes the Japanese alphabet, game of materials, US volumes and French manufacturing; declining this eclecticism under several forms. Have a look at the first arrivals here

  • Raf Simons/
Sterling Ruby

Raf Simons/ Sterling Ruby

Raf Simons' collaboration with artist Sterling Ruby played with the vision of deep and limitless youth culture, elevating our obsessive teenage years beyond the confines of both art and fashion. Every piece is a limitless symbiosis between the two artists, combining Ruby’s paintings and Simons’ craftsmanship. “The pace of fashion is a shock to me, art has a slower pace. But we were both nervous, we’ve been texting all day. I have to say though, every month we worked on it, it got stronger and stronger. After maybe the fourth month, we realised we were meant to do this.” Sterling Ruby. The first pieces are available here

  • Interview

Interview BLS

BLS is an up and coming streetwear brand straight from our own streets of Copenhagen. We sat down with Co-founder Besnik Miftari to talk about his inspiration, life and music. How would you describe BLS in one sentence? "It's not only garments, it's a lifestyle." What inspired you while designing this collection? "We have always been fascinated by Italian design. The main purpose behind our collections is timeless designs with a twist of functionality and comfort." Best advice you ever got? "The wise Uncle Lasse Siegismund told us that we always should be romantic about the things we do.. In other words - Be passionate about your work." Top 5 songs at the moment? 1. Lil Wayne featuring Drake - Believe me. 2. RichGang Feat Young Thug & Rich Homie Quan - LifeStyle. 3. Jhene Aiko - The Worst. 4. OB Brien - 2on. 5. Lukas Graham - Mama Said. Have a closer look at their collection here


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