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Inspired by theatre and the traditional brushes used by Japanese actors to apply their make-up, founder of BYREDO, Ben Gorham has created a new art of perfuming, launching at Storm on the 15th of May.

See the collection here

The word Kabuki refers to traditional Japanese theater. A rich blend of music, dance, mime, and spectacular staging and costuming, Kabuki has been a major theatrical form in Japan for almost four centuries. There, the kabuki brush, was used to apply the white powder rice uniformly on the entire face. In modern Japanese, the word is written with three characters: ka, signifying “song”; bu, “dance”; and ki, “skill.” 

The Kabuki Perfume comes in three different classic BYREDO fragrances: "Blanche" with notes of Aldehyde, Pink Pepper and White Rose, "Gypsy Water" with notes of Bergamot, Juniper Berries, Lemon and Pepper or "Bal D'Afrique" with notes of African Marigold, Bergamot, Bucchu, Lemon and Neroli.

The Kabuki brushes are used to apply loose powdered make-up, but with BYREDO's new Kabuki Perfumes, the powder is scented. What usually is invisible becomes a tangible sensation through the Kabuki Perfume. Housed in a retractable brush, a micro-fine powder diffuses either Blanche, Gypsy Water or Bal D'Afrique fragrances. Each Kabuki perfumes is 8 g. and available in three interpretations, the Kabuki fragrances by BYREDO are fully lacquered in black. Only the names of the fragrances appear in sleek white lettering.

One click of the brush tip is enough to deposit just the right amount of scented powder on the skin. An application technique that takes each fragrance into new, uncharted territory.


  • Escentric Molecules 04

Escentric Molecules 04

As always with Escentric Molecules, their new fragrances 04 is of both high perfection and subtleness.

“What I love about Javanol is its almost psychedelic freshness,” says Geza Schoen. “It smells as if liquid metallic grapefruit peel were poured over a bed of velvety cream-coloured roses.”

Escentric Molecules 04 celebrates the futuristic freshness of Javanol, a sheer sandalwood molecule, in two different fragrances. Javanol is a sandalwood-type molecule that retains the radiance and endurance of natural sandalwood, but is sheer and transparent like no sandalwood in nature.

Javanol is like Iso E Super, the molecule in Escentric Molecules 01, in some ways. Like Iso E Super, it comes and goes. The person wearing it loses the ability to smell it after a short while, only to re-connect with it later.

Javanol does not exist in nature. It was created in a laboratory at Givaudan in 1996.

Buy the fragrances HERE

  • Eight & bob

Eight & bob

Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society in the early twentieth century and a perfume connoisseur. In a room on the upper floor of the family chateau, Fouquet created and perfected various essences for his own personal use – aided by Philippe, the family butler. One night during his summer vacation in 1937 on the French Riviera (Côte d’Azur), Albert met and got on very well with a young American student who was touring France in a convertible: John F. K., John’s charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning: “In this bottle, you will find the dash of French glamour that your American personality lacks.” On returning from his vacation, Albert received a letter from John in the U.S. thanking him for the kind gesture and informing him of the success his perfume was enjoying among his friends. He requested that Albert send him eight samples, “and if your production allows, another one for Bob”. 

His perfectionism extended not only to the fragrance but everything surrounding it. He didn’t fill the order until Philippe found some beautiful glass bottles in a Parisian pharmacy that Albert considered suitable for his cologne. Finally, he ordered several boxes decorated with the same pattern as the shirt that JFK was wearing when they met, and then labeled the bottles and boxes with John's amusing request: “EIGHT & BOB”. Unfortunately, the success of his cologne would not spread much further. In the spring of 1939, Albert died in an automobile accident near Biarritz (France). Philippe, the only person who could handle the orders, would only continue with the work for a few months, since the start of World War II forced him to leave his job with the Fouquet family. In the final shipments, Philippe hid the bottles inside books that he carefully cut by hand to prevent the Nazis from seizing the cologne.

Decades later, thanks to the family of Philippe the butler, the formula for “EIGHT & BOB” has been completely recovered, along with its carefully crafted production process. Once again, it has become one of the most exclusive colognes, preferred by the world’s most elegant men.


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